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With the recent announcement by Google that they will begin indexing Facebook Fan Pages into their search results, Facebook Fan Pages have become a big topic of conversations at many dinner tables as well as conference tables. It is important right from the start to point out that these accounts does not include Facebook user profiles, which most Facebook users have, so that information is still private
Creating a fan page is free and easy, but not all businesses believe they should have a Facebook Page. Here are the top 5 reasons why every business should have a Facebook Fan Page.
1. Fan Pages are free. Facebook could easily have charged for this service and might do so some day in the future. Of course they realize that charging a fee upfront would limit their desire to dominate this market, and that providing a free host to business content would allow them to gain the leverage similar to what they now have in the consumer market.
2. Fan Pages are easy to setup. Anyone with a Facebook profile has the ability to add a Fan Page to extend some content beyond the profile page. Facebook pages are publicly viewable, and have many of the same features as profile pages, but with information that is geared toward your company
3. Facebook pages are indexed by major search engines and benefit from Facebook’s considerably high ranking. Fan pages will quickly get scanned by the major search engines and will get a high ranking because of the significance each search engine gives to Facebook. This page could easily outrank your own website without any major promotion.
4. Pages can be updated remotely saving time. Many people are not aware that Facebook, like Twitter have many applications that allow them to update their social media accounts from one application. This is a tremendous time saver to busy business owners who often wear many hats. Many of these applications also allow you to update your Fan Pages remotely. Facebook Notes is an application that allows you to use RSS feeds from your blogs or other content sources to update your Facebook Page. The Twitter Application allows you to post your Twitter tweets simultaneously to your Fan Page.
Finally, if you wish to conduct business on Facebook, a Fan Page is the best way to go. Facebook rules explicitly ban Facebook users from using their profiles for personal gain. Friends, family, customers - anyone in the world with Internet access - can type your Fan Page Name into their Web browser, on Facebook, and visit your Fan Page. Friends and other followers who come to your Fan Page expect to see a small amount of sales material. They do know that you are trying to promote yourself and are lenient in that regard, so there are no surprises.
With the recent announcement by Google that they will begin indexing Facebook Fan Pages into their search results, Facebook Fan Pages have become a big topic of conversations at many dinner tables as well as conference tables. It is important right from the start to point out that these accounts does not include Facebook user profiles, which most Facebook users have, so that information is still private
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