Copyright © 2004, Keith Bryan
Work at Home-101.net
One of the first things I remember thinking when I started into the world of online marketing is "Hmmm, I wonder if I can really do this? I don't know any HTML or java". I was a bit worried to say the least! How could I compete with the "big" internet companies when I didn't even know how to make a word appear in bold? "I'm dead meat" I thought.
I had it in my mind that I was "finished" before I even really got started!
So how important is knowing how to program when trying to make money online?
Well, nowadays it's becoming increasingly common to meet webmasters that have
little or no knowledge of HTML or java. Honestly, although I now know much more
than I did when I first started I still wouldn't consider myself a "programmer".
I wouldn't even say I really know what I'm doing all that much. Sure, now I
can make a word bolded...... yep, I can make things scroll on a page..... I
even know how to do those nifty mouseover effects...... but I'm hardly an expert!
So why keep reading? Because I was exactly like 95% percent of people trying
to make money online! Probably just like you are right now.
One thing I learned quickly with online business is that all these "gurus"
weren't really trying to help..... they were most likely just trying to teach
you just enough to do average. (Why would they want competition?)
So here's some tips...... (to all the little guys...... from a little guy)
1. Learn HTML -- I know..... I promised no programming right? You don't have
to be an expert, but at least learn the basics. Here are a few sites that might
help......
http://www.htmlgoodies.com/primers/basics.html
http://www.usd.edu/trio/tut/html/index.shtml
Would you vacation in Romania without learning Romanian (at least a little)?
No! So why do the online equivalent? Learn the basics!
2. Invest in a web design program -- It doesn't really matter which one you
buy but get something. Microsoft FrontPage is decent for beginners. Dreamweaver
is better but is a little tough for newbies. The main two reasons for getting
web design software are.....
a. so you don't have to type
for every picture!
Talk about a quick way to lose interest in your business! and....
b. so you can use templates! which brings me to my next point......
3. Use Templates! -- Yes, great, ok, uh huh........ Some web designers will
tell you that templates are cheating. I say that anything I can use to focus
on my business instead of my HTML I fully support! The great thing about templates
is that you can focus on adding content to your site and not worry about how
to get picture 'A' in space 'T' using HTML. Choose one that you feel will fit
the theme of your site. (i.e. if you have a flower site don't choose the "medieval"
template) Templates range from free to hundreds of dollars...... I have seen
these quality sites with great templates....... but look around and see what
YOU like.
http://freesitetemplates.com
http://www.bearcreative.com/templates.html
http://www.aplustemplates.com
http://powersitesystem.com
(this one is a full content management system)
4. Use free scripts -- There are many sites out there that have free HTML and
java scripts that you are welcome to use. Most authors just ask that you give
them credit. Here are a few of them......
http://www.htmlbasix.com/bookmark.shtml
http://www.dynamicdrive.com
http://www.boogiejack.com/html_tutorials.html
5. Know your colors! -- Pick a color scheme and stick with it. There's nothing
that screams "I'm new at this!" more than every page being different
colors randomly. If you don't know how to change colors go back to:
http://www.htmlgoodies.com/tutors/cc.html
Here is another handy tool for reference:
http://www.theodora.com/html_colors.html
6. Link Every Page Home -- Every page in your site should have a link to your
main page. Remember, search engines index pages inside your site too..... if
a visitor finds your site from one of these pages don't leave them stranded!
Link Home.
7. Help Others -- "The web helps those who help others" is so very
true. Help other people do well and you too will do well. Know when to offer
advice and when to receive it. (I know it has nothing to do with HTML but I'd
thought I'd mention it.)
That's it for now. Of course these are only some of the basic tips for starting
out. You will naturally learn more as you get into running your business....
use your newly acquired knowledge as you learn it and soon you will be beating
all the "big dogs".
Have Fun!
Resource Box:
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Keith Bryan is the owner of http://www.workathome-101.net
a site dedicated to teaching the little guy how to compete in the world of online
business. For more tips visit http://www.workathome-101.net He is also a proud
team leader in SFI home business. Check it out at http://www.workathome-101.net/workathome-101/SFI.htm
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HTML? Boring!