 Awesome Guerilla Marketing SecretsPublished Date: 2007-11-10 13:59:03 WorkOnInternet.com
Lack of financial planning Poor sales skills Poorly planned and executed marketing Guerilla marketing addresses all three of these concerns. It is one of the most successful marketing methods available, and since it is low-cost and high-impact, you won't need a huge advertising budget to take advantage of this powerful strategy. What you will need is a basic understanding of how and why guerilla marketing works. The Element of Surprise One of the reasons guerilla marketing works is that the methods are often unexpected. Many guerilla campaigns are highly visible, and contain some sort of element that is unique to the business using it. Though it is something of a cliché by now, you should be prepared to “think outside the box” when it comes to planning your guerilla marketing campaign. The classic, expensive methods of advertising your business should be employed sparingly, if at all. These include: Yellow page advertisements Newspaper or magazine advertisements Radio or television commercials Think about it: when is the last time you were heavily influenced by a yellow page, newspaper, magazine, radio, or television advertisement? The fact is that today’s consumers are so bombarded with advertising messages, they’ve learned to tune out the traditional sources. As a guerilla marketer, your goal is to catch them off-guard, and advertise in unexpected places. Many times, consumers won’t even recognize your marketing efforts as advertising. The good news is: you can usually do this for a fraction of the cost of traditional advertising venues. Guerilla marketing trades effort for money. You will work harder on your marketing than a mega-corporation with a million-dollar ad budget, but if you are persistent and creative in your efforts, they will pay off. Christopher is the owner of http://www.Online-marketing-Expert.com Online Marketing Expert .com, the BEST website for Internet Marketing information online. You can read articles written by hundreds of gurus by browsing around the site. We have litterally hundreds of great reviews to the latest internet marketing software, e-books and video collections! Take a peak at http://www.online-marketing-expert.com
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