 THE SECRET TO PAY PER CLICK KEYWORD SELECTIONPublished Date: 2007-12-17 16:12:54 WorkOnInternet.com
The first thing you have to do is to look at your own business. Determine your top benefits that your company delivers or provides. What do you actually do for your customers? Once you have defined that then list out the problems your benefits solve or address. The benefits and problems that you have listed out will be your keyword categories. Picking Keywords—The Tools To Use The next step involves finding the best keyword selection tool to help you discover the best possible keywords for each category. Unlike most people I will not simply list out what I think are the best keyword tools. This is because there is so much adjustment and change going on in the pay per click industry. The best tools change. Here is how you can find the best tool. Just do a search. Do a keyword search using the term “keyword selection tools”. You will find many results. There are free and paid versions. Start with a free version. The key is to find which one can deliver you the biggest selection of keywords to choose from. Find one that lists the most keywords by category. Use one that also gives you the total number of searches on the internet by keyword. Keyword Bidding Tool I want you do the same type of selection process on the next tool as you did for the keyword selection tool. You want to learn what people are bidding for different keywords. Sometimes the keyword selection tool you choose also provides you bidding information, If it doesn’t simply do another search using the phrase “keyword bidding tool”. Try to use a free version. Do not use the Google bid tool. They are just going to recommend that you pay more than you should. Selecting The Right Quantity Of Keywords The biggest single mistake most advertisers commit when running a pay per click is the use of too few keywords. This usually involves selecting a few of the most obvious keywords. These will be the most expensive words by the way. What you want to do is pick the largest variety of words that are relevant to the benefits and problems that you listed out in step one. Try to select or find 5-25 keywords for each category. The Step After Keyword Selection The step that follows keyword selection involves writing the ads that one connects to each keyword category. This is the other most important step that I mentioned about. The next article that I release will address this vital step. Written By, Bob Cefail Bob Cefail is one of the founder of In Touch Media Group and Editor-In-Chief for Press Direct International
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