 Transform Your Blog into a Multimedia PowerhousePublished Date: 2008-01-11 16:51:42 WorkOnInternet.com
Internet Video Online video takes multimedia to the max and quite often, making it available from your blog can be a simple matter of installing a plugin or pasting in a small piece of javascript code. YouTube offers thousands of free videos like this for example, but if you want to make your presentation truly unique, you'll need to make your own little movies. Most of today's cameras (and some cell phones) can turn anyone into an instant movie maker and if you're not camera shy, you can record yourself using a product that you're selling, you can record yourself explaining a particular technique, or you can simply record yourself giving a speech. If you **are** camera-shy however, you can record your computer screen instead. Using a brilliant software by Techsmith called "Camtasia", you can record virtually any type of on-screen activity, with or without audio and visual aids like text bubbles. If you're a software developer, you can make training videos and teach your users how to use your programs while you're sleeping! Internet Audio Offering audio on your blog is another great way to satisfy today's multimedia-crazed society -- especially since we're all naturally attracted to sound more than we're attracted to text. When using audio, you have a couple of viable options. You can offer streaming audio, which is live audio broadcast from a radio station or even from your own home. Or you can offer recorded files. Many blogs will play a recorded audio file as soon it's loaded while others let visitors download a collection of files. Either way, audio gives you the opportunity to offer an earful of business-related speeches, lectures, or interviews and increase the interactivity of your blog at the same time. Instant Delivery vs. Archived Delivery If the truth must be known, immediacy is what makes multimedia most effective. The fact that streaming audio and video is LIVE makes it much more exciting than their recorded forms. It gives visitors the feeling that they're "right there" inside the action and that they're part of an important event. If offering your own streaming information isn't a feasible option for you right now, offer some of the free streaming videos and audios that are already available. You can find a lot of relevant subject that range from software to fishing. When you offer these tools, make sure you're constantly thinking about you visitors' individual capabilities. You don't want for example, to overburden your visitors' computers by forcing unwanted downloads. Always give your visitors the choice of listening to an audio file or watching a video. Believe it or not, a significant portion of the Internet community still connects via dial up. These users for instance, won't appreciate having to download a ten megabyte audio file before your blog completely loads -- especially since it can take dial up users up to half an hour before that download is even finished! ------------------------------ Gobala Krishnan is the author of the best-selling "Wordpress Adsense System" and also a niche-blogging specialist. Discover how you too can master Wordpress as marketing weapon now at http://www.EasyWordpress.com
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