 What Can Add Zing to my Marketing? What Is Marketing?Published Date: 2008-03-26 18:51:26 WorkOnInternet.com
Printing, which is a common medium for marketing, is experiencing its metamorphosis. In due time, it can spread its wings and soar to high level of demands more than it is having nowadays. Printing continues to evolve to offer better, efficient and affordable printing services. One of its remarkable innovations is variable data printing. It is a unique printing process that allows a client to have mass reproductions which are personalized. Variable data printing is primarily used to have a single document edited and modified according to the specific needs and tastes of its recipients. Simply, you get what your target group wants for their print. Variable data printing’s magnetic charm can grab just anybody’s attention and linger on it. As a result it increases target market’s retention and consequently persuades to seize customer loyalty. Effectiveness in communication leads to increased response rate thus triumphant marketing and sales. Variable data printing is best for target marketing campaigns and customizing print materials to persuade individuals as well as target groups. You can use variable information printing with printed pieces, like direct mail or letters, books, invitations, catalogs, promotions, newsletters, flyers and brochures. Printing companies has provided us with different types of printing and its accompanying results. And every time it introduces an innovation, it will surely be a hit. If your printed marketing materials are your concern, you can rely on variable data printing to accomplish the thing for you. Flexibility and accessibility of marketing materials are the factors that made variable data printing stand out from the rest of printing processes. Another compelling factor is the minimal expense that you will be achieving. Now, you can have quality, durable, personalized and effective marketing material at a lesser expense. Printing companies are also offering fast turnarounds. That’s the beauty unfolding from its so called desired metamorphosis! Numerous studies have been made to connect success of marketing strategies with the sales of products and services. One thing though is proven – that more focused, informative and persuasive communication with potential customers make better use of printing budget nonetheless, grabs greater fulfilling results! What Is Marketing? To too many people marketing equates to one of two things: - Selling: with all that entails such as the dreaded double-glazing or financial salesman. - Advertising: with all that entails such as the slick young creative and smarmy account person. Of course marketing also encompasses these functions – though, hopefully not as in the stereotypes that are in so many minds – but marketing is about a great deal more than just selling or advertising. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting value in return. It includes: - Finding out what groups of potential customers or markets exist - What groups of customers you prefer to serve – your target markets - What their needs are, what products or services you might develop to meet their needs - How customers might prefer to use the products and services - Who competitors are and what they are doing - What pricing mechanism and approach you should use - How each of target markets might choose to access the product, etc. - How much customers / clients might be willing pay and how. - How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors – the unique value proposition - How the company or products should be identified – personality -to be most identifiable i.e. naming and branding - Ongoing campaigns, which can include advertising, public relations, sales and customer service All of this was characterized many years ago by Dr. Philip Kotler as the 4Ps: - Product – making what customers want - Place – delivering it via the channels they want to use - Promotion – making them aware of its existence - Price – making it available at a price they will pay At the end of the day marketing is really about not losing sight of the basics. You have to be focused on what customers require as the outcome and then find out how to get there by meeting customers’ needs over a period of time, in a socially responsible way, whilst making a reasonable profit. Marketing is really a philosophy and attitude about customer focus that has to run through the whole organization. If you get that you get marketing.
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