 Attracting Customers Through Educational MarketingPublished Date: 2008-03-27 11:30:39 WorkOnInternet.com
So how does this work? The beginning of the process is a visitor landing on your squeeze or lead capture page. On that page the people will give you their name and e-mail address in return to receiving your information. The type of information depends on the target audience but the main point is that it is valuable information - for example if you want to reach network marketers you would provide something possibly related to advertising or marketing. For example, you could offer a free report, e-book, or e-mail series on how internet marketing can be applied to build a network marketing business. Or perhaps you could offer free advertising tips, social marketing tips, information relating to copywriting or writing effective ads, and the list of possibilities goes on. The reason why many people fail to write an article or newsletter is because they believe that they don't have enough expertise on that topic. This I totally disagree with! If you can read just three or four articles, e-books, repots, etc. on any subject you then are much more knowledgeable than most other people about that subject. This makes you an authority because you have already educated yourself on that topic. After that you are not only capable of writing about that topic, but also writing a quality article or e-book giving tips and information on it. If you don't like writing you could also hire someone to write an e-book or article for you. You can do this at Elance.com or Guru.com for very reasonable prices. This will make you viewed as a person they can respect, follow, and take advice from. Others are drawn to people like that. After they have read and found your information to be valuable they will more much more inclined to check out your other offerings or business opportunity. One way that I continue to build relationships with and build trust with my list is by providing them with valuable content and insight on a regular basis. Once you have them opted in to your list already then it is easy to keep building that relationship through the use of your autoresponder. After you have given that person some information for free and they liked it they will want more. You could then even sell them your e-book, course, or recommend one to them as an affiliate and earn commissions. This is income you can make up front and then it makes no difference whether or not they even join your business. If they do it is a great bonus! ------------------------------ Darren Olander is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. Learn more about him at http://www.darrenolander.com
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