 How To Get Your Valuable Opt-In Subscribers To UnsubscribePublished Date: 2008-03-29 18:25:53 WorkOnInternet.com
The fact is, to build a responsive list of opt-in subscribers you need people to trust you, and trust you quickly. The faster they trust you, the less likely they will hit the unsubscribe link and disappear forever. So, gaining your subscribers trust should be priority number one. Check out these 3 ways to get your subscribers to hit the unsubscribe link fast... Interpreting An Opt-In Subscription As A Free Pass For Endless Marketing A person subscribes to your list because there is something in it for them. Maybe you offer an eCourse, or a free report. But the point is, they want something bad enough to share with you their name and email address. So, give them what they want. Deliver the goods. Make good on your promises! Don't think this gives you the right to bombard them with offers in the hopes they'll eventually buy something. Most won't buy a thing and will unsubscribe from your list forever. So, make good on your promise and then market to your list responsibly. Marketing Every Product Under The Sun To Your Opt-In List As I started earlier, people join your list because there is something in it for them. Normally, they have a problem and believe subscribing to your list will either provide the solution or bring them one step closer to the solution. This is an excellent opportunity to provide the BEST solution to their problem by recommending an affiliate product or one of your own products. Don't offer them one solution one minute and then 20 different solutions afterwards. You'll lose their trust as someone who can truly help them, and hit the unsubscribe link. Creating A One Size Fits All List For Multiple Topics If you have the capability to build a list by having an Autoresponder service, you probably have the capability to have unlimited lists. Grouping everything on one big list is a recipe for disaster. Break your topic into sub-list so you are always providing the specific information your subscribers want. If you have on list that talks about a lot of different topic, as soon as the topic of the emails doesn't interest them, they're likely to unsubscribe. Remember, your visitor trusted you enough to share with you their name and email address. This was a leap of faith on their part. They believe you have answers to their questions and solutions to their problems. So, now, the ball is in your court. Please respect your subscriber and treat them the way you would like to be treated. If you do this correctly, you'll be rewarded with a responsive opt-in list, more affiliate commissions, more sales and more money in the bank. If you do this wrong... "click", you're gone. ------------------------------ Edward Lomax wants you to make the money you deserve from your opt-in list. Take his Free eCourse, "21 Ways To Rake In More Cash With Any Size Opt-In List" at: http://www.listmarketingcourse.com
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