 Creating a Press Release in The AIDA MethodPublished Date: 2008-04-25 18:03:32 WorkOnInternet.com
The question now becomes what is a powerful title and headline? A good title and headline is any title and headline that answers the inquiry of "what's in it for me?" That is all the readers really have interest in. Let them know what's in it for them? The purpose of creating a press release is to not attempt to tell your whole story in your title and headline. The purpose is to first capture the attention of the viewer, skillfully rein them in with a interesting perspective on a topic, and let your writing do the work. A powerful title and headline is also targeted to a specific group, like in the title and headline of this specific article. I'm targeting individuals who are wanting to learn the methods of promoting their companies with press releases. What is it which makes this article so good? The headline got your attention, reeled you here and made you read this article. Can't get any more effective than that. I= INTEREST: After you find the readers interst, next you need to get them Interested in what you're selling. You start this process by immediately giving what your title and headline indicates. Don't be cute and fancy, and you should not carry your visitors along for the ride if its not essential. "D" is for DESIRE: You are required to make a feeling of desire for|make the viewer desire the product. Theonly purpose you are attmepting to attain with this particular part of the AIDA formula is to build up the dollar value or excitement. And the only technique to do that is with the assistance of benefits! Unfortunately, marketers are unsure by the difference between benefits and features|mistake benefits for features. While it may sound minor, it makes for a huge change of writing. A Feature is characteristics that physically explain examples your product. Benefits reference the way in which your product will assist the reader to find a solution to her or his problems. In other words, what the viewer will earn by using the product. "A"= ACTION: You want to close your press release with what is commonly called an action statement. You must tell the viewer what it is you would like her or him to do now. Robert Watson, creator of Press Equalizer, software for Press Release Distribution, has been a successful press release marketer for three years. Buy Press Equalizer
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