 Increase Website Visibility Using RSSPublished Date: 2008-05-13 15:59:50 WorkOnInternet.com
RSS readers combine the information from multiple feeds. This helps make it easy to quickly look at the information from multiple sources. Usually feeds follow a theme, so readers can subscribe to the feed that interest them. Individuals can opt-in to specific feeds of interest, this is one of the biggest benefits of RSS. This gives the user the power to control what information is received. At any time, the user could remove a feed from the reader if they are no longer interested in receiving it. There is no subscribing or un-subscribing to deal with, when the feed is removed no further information is received from that feed. An RSS reader also compiles all the information from multiple sources to one area. Without having to view many different locations or emails, the user can easily view many different content streams. Publishers will find RSS to be a great tool also. Publishers are freed from having to maintain list, or monitor privacy policies, spam rules and age guidelines. At the same time it provides the publisher a vehicle for communication to a highly targeted audience. Publishers can use RSS to deliver keyword rich, themed content. This will help establish trust and build the publishers reputation with new and established customers. Here are some of things that can be delivered using RSS: Blogs, most blogs have a RSS feed. Each blog post is summarized and broadcast as a feed item. This makes it easy for readers to scan posts for individual items of interest. Articles, many articles are placed into RSS feeds and sent to readers informing them of new content. Generally, the feed consists of the article title and a brief summary or introduction of the article. RSS users can then decide to follow the link to the complete article. Forum Feed, users can get updated posts through a RSS feed with some forums. The feed will usually show the latest topic of discussion. If users are interested in posting replies, or reading more, they can simply click to go directly to the forum discussion. When the discussion continues the RSS feed brings the latest updates to the reader. Organizations Schedules, many clubs, schools and groups use RSS to communicate everything from meetings to events that are coming up. The feed used to publicize the event can also inform the community. Retail Sale or Special Feed. Both online and traditional stores have started using RSS feeds to deliver news of special offers and sales to customers. Some online marketers have stepped this up by allowing users to customize a feed with keywords or phrases that they choose. The usefulness of RSS is growing daily, so many industries have started to adapt RSS to get their message out. RSS is being used to reach a varitey of audiences to market, promote or communicate a message. The ease of use and user friendly make up of RSS has helped many organizations to expand their reach to new audiences and customers. With RSS quickly becoming the communication medium of choice for many businesses, and its growing popularity, will come more creative uses of RSS. ------------------------------ Rob Emmerson is a leading expert in SEO and has written extensivly on the subject in articles and eBooks. He offers a free SEO Course at http://www.theseosecretrevealed.com . in addition he writes a Blog on SEO at http://www.robemmerson.com
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