 Give me Leads or Give me DeathPublished Date: 2008-05-13 16:23:19 WorkOnInternet.com
From wonderful, your manager becomes slave driver. Under the law of "all salespeople must do it", you are handcuffed into writing out a list of 100 leads. These are names of friends, relatives and their relatives, neighbors, former work acquaintances, and your fellow church goers. That now becomes the game plan for your revival. This is time tested and sales proven to make sure you receive many sales opportunities by quality prospects. These are not 100 leads but 100 people you happen to know. As a result your "leads" get more "pity sales" than sales from people wanting or needing what you sell. Clouds of career death loom overhead constantly. In just a year and a half, 85% of salespeople go through self termination, their career is dead. In the office you notice the seats in the office are occupied by newer agents with new phone directories. Almost like the tei-light zone,you feel spooky eerie feelings being emitted. (Almost like a funeral parlor). It is not just you, it is like a plague sweeping across the helpless new salespeople. The truth stinks of rotting meat. Where did they hide all those leads mentioned in your interveir? Your sales manager barks at you for not getting referrals, and for not talking to enough acquaintances.. You too are provided with a death valley phone directory to start cold calling for leads. The sales manager chastises you for not being able to overcome objections. You start to think your company, agency, and manager want you to sink six feet under. It's plain not right when your sales manager is constantly behind closed doors interviewing for new salespeople. Shouldn't he be working leads with you and his other salespeople?. You observe new agents are dropping quicker than a fly, but the ones that fail, pass on without a memorial service. Fresh bodies keep getting hired. You wonder how each time you come in the office it appears there are bodies missing? Reality sinks in The culprit is leads. It does not matter how great a salesperson you may be, it you do not have any leads, you can not make any sales. Caught in a mine field, either you must surrender, or borrow $1,000 from a family member. If you want to make money in sales, you have to use your own seed money to survive and prosper. You need leads to sell, not a phone directory for random prospecting. Using a lead system is a simple formula. A fair number of leads + decent quality = more sales presentations = more sales income. Pump quality leads into your system by looking up a list broker. He can match up a list of 2,500 possible prospects who might be interest in your products. He can also connect you with a combo large mailer /printer. The person arranging your sales pieces is helpful in the wording of your sales piece to mazimize your response. 2,500 inexpensive postcards are printed with your message. FINALLY GETTING LEADS. Have 1,250 sales pieces mailed now. The next batch of your 1,250 sales pieces should be sent out 10 to 12 days later. Your initial response to your sales piece should produce anywhere from 12 to 20 interest reply leads. These people are eager to talk with you. Just 7 sales interviews should result in 4 quality sales. For you this means a sales income of $2,500.00 in commissions. Quickly pay off $100 on your loan, and invest another $1,000 before the second batch of leads come in. With stubborn determination you plan out how to keep from being buried alive. Besides starting to dig your self out of the grave, Two automatic sales miracles happen. You quickly get more experience leading to a higher rate of appointments. This causes more sales at higher amounts. THE DEVIL was your sales manager, sales agency, and home office company. YOUR SAVIOR WAS GOOD LEADS ------------------------------ Who is this guy writing all these provocative articles with unusual or strange headlines. You can find him at Direct Mailing List Brokers. Browse over to at http://www.direct-marketing-mailing-lists-brokers.com and find out what all the buzz is about. There is a truckload of information you can not buy. Free tips, secrets, link exchange, etc. Sneak a peek for yourself.
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