Subscribe to usGoogle AdWords: Location, Location, Location
Published Date: 2008-06-07 14:45:01 WorkOnInternet.com


Read More on Pay Per Click Search EngineOne of the great benefits of Google AdWords is its location targeting feature.

Countries, territories, regions or cities can be specified; coordinates can be used or you can pick a point and show your ads within a certain radius.

But why is this so useful?

Well you don’t want your ads to be showing to and being clicked on by people who can’t use your service - that's just going to waste your budget and get you nothing in return.

What if you only deliver in a certain area – say the county you are in because you personally deliver bouquets of flowers you made up. Then you don’t want your ad to be showing to somebody who lives 200 miles away.

If you only ship with the UK then you only want to be targeting the UK.

How do I check where I am targeting?

Tick the Campaign you wish to view then click on ‘Edit Settings’ – on the right hand side of the next page is ‘Target Audience’ which will list the areas you are targeting.

From this point you can edit where you would like to target. With customised location targeting e.g. you only want your ads to show within a 25 mile radius of your business, Google will attempt to identify people performing a search via their IP address. Unfortunately this isn't 100% full proof - actually it's probably only 70-80% accurate but it is better than targeting a whole country.

There are many techniques to improve your AdWords account, and you need to keep up to date with these techniques. AdWords done correctly is one of the most profitable ways to make money on the internet.

Discover how to use AdWords and get the maximum return on investment. Sign-up right now for Advanced Words FREE online email course to find out how to do exactly that Advanced Words.

Remember, every click you receive through AdWords is going to cost you money so make sure you get location targeting right from the start!


Gavin Turley, founder of Advanced Words, is a Google AdWords Professional based just outside London, UK.

Advanced Words specialise in the build, management and optimisation of Google AdWords accounts to ensure the client achieves the maximum return on advertising investment.

http://www.advancedwords.co.uk also offers free and up to date information including our 5-Day AdWords Email Course, a Free AdWords Account Review and regular aticles to help you achieve better results with your Google AdWords advertising campaign.

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