 How To Write a P.S. For Your Sales Letter That Summons People To Buy Now!Published Date: 2003-06-25 14:48:15 WorkOnInternet.com
Let's take a look at the various types of P.S. you can write to make your sales letters even more irresistible. Restate the offer in the P.S. Describe the guarantee in the P.S. Describe a free bonus in the P.S. State that the offer is tax deductible in the P.S. Describe a new benefit your prospects will love in the P.S. Write about your price advantages in the P.S. Emphasize your U.S.P. in your P.S. Describe a new bonus your prospects will love in the P.S. Summarize what people are receiving and close them again in the P.S. Use an endorsement as a P.S. Use a testimonial or list several testimonials in your P.S. Hit on the main benefit again in the P.S. So how many P.S. s should you write? It all depends on your style of writing copy and whether or not it would be appropriate for the offer at hand. You would simply need to test to find out what worked best. So what is the magic behind a powerful P.S.? As you may have heard, the P.S. is the next best read part of a sales letter next to the headline. I personally believe that a P.S. derives it's inherent power from the position it has in the sales letter. A person may assume that since they've read through the body of the letter and it's headline that they made it past the sales argument. And that the P.S. is nothing more than a few extra details the author of the letter is trying to make aware to his readers at the last minute. Also the P.S. may be seen as the summary of the letter and is perceived as less threatening therefore sales resistance is lower at that portion of the sales letter. Bottomline: Using one of the above types of post scripts spend a lot of time working on writing a captivating P.S. full of excitement and enthusiasm that demands action. In fact, after you spend a lot of time working on writing headlines, you may want to next start on creating a dynamite P.S. for maximum effect. ************************************************************************************** Copyright 2002 Mike Jezek. All rights reserved. |
