 What is Customer Retention 3Published Date: 2008-07-12 16:17:12 WorkOnInternet.com
There are two main positive effects in distributing promotional gifts to your clients. First is that receiving an exclusive business gift increases brand recall and loyalty amongst your clients. This, in turn, would increase both the order size and order frequency of your customers, thus resulting to the growth of your business' revenue. Second, the corporate gifts that you would distribute would of course include your brand or corporate logo. Thus, by effectively homing your promotional item strategy to your valued clients, you are most likely to distribute a business gift that they will find useful. And a useful promotional product would of course entail frequent usage from your recipients giving your imprinted logo on the merchandise great exposure to not only your valued customers but also to their peers who are also most likely part of the market niche you are targeting. One important question that you should address during a promotional item strategy is how much would you spend for the giveaway? The rule of thumb is to spend between $1 to $5 on corporate gift per person. This so-called general rule is a good starting point for your costing, but you, of course, is the best to decide how much to spend since you are the one who knows your clients well. Thus, the cost for your chosen promotional product should be dependent on how you value the client. For example, if a certain group of your customers orders thousand of dollars worth of your products regularly, then it is safe to say that these clients deserve a prestige promotional gift such as an engraved Waterman pen rather than the $3 worth mug that you would distribute to your other customers. It is also important to know which promotional gift is best accepted by the niche you are targeting. If you want to play it safe, you can always distribute the top accepted company gifts based on studies conducted by the Promotional Products Association International (PPAI). These giveaways are the following: 1.Promotional Apparels 2.Promotional Pens and Writing Instruments 3.Promotional Desk / Office / Business Accessories 4.Promotional Bags 5.Recognition Awards But if your market is more of the free spirited type such as the youth segment, then it will be more effective to utilize the “fun” logo merchandise such as the promotional toy and games and other promotional items that fits this age group, like sports and outdoor products. With over 20,000 company gifts out there, there are a lot of merchandise to choose from. But again, the bottom line is to choose the corporate gift that compliments your market niche. Because the more the customers find your business gift useful and valuable, the more effective your strategy will be in advertising and reinforcing your brand and logo. --- Remy is a Promotional Adviser specializing on Cheap Personalized Pens, Personalized Stadium Cups and Custom Clocks and Promotional Watches
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