 Offset Your Search Engine Adwords BillsPublished Date: 2008-07-22 15:21:05 WorkOnInternet.com
Advertising on Google's Adwords PPC (pay per click) is the most effective form of internet advertising the past decade or so. For beginners, they can experience the sudden adrenalin rush caused by the thrill and excitement. You can get up and running with your PPC ads in as little as 5 minutes and you can get to see results or sales in a matter of hours if not days. Google rewards those who have the skills and punishes the neophytes. Why? It's because every internet marketer must know the Google system and its intricacies before plunging into it. Even seasoned marketers have to tweak their ads once in a while to optimize their performance. What for example your Google ad goes haywire; lots of clicks but low sales conversion, how do you think you can pay your ad bills? Dr Jon Cohen I stumbled on this e-book written by a New England doctor, Jon Cohen that says you can get google ads for free. Is it for real? This must be illegal or a scam or the guy must know somebody inside Google's headquarters. So what I did, I ordered his e-book worth $67 to find out his secret. I read his 125-page e-book which is fairly easy to understand and the 4 power lessons included and found out that it is not free after all. The title is a little deceiving. I mean you still have to pay your adwords bill. The more appropriate title to his e-book should be "How to Offset your Search Engine Adwords Bills" and not "Get Google Ads Free" cause it's not free. The main secret, which I cannot reveal lies in a single technique. Implemented properly, an advertiser is more or less assured to recover his ad bills in case clicks do not convert to sales. He can even make a profit out of that secret. This book is not only applicable to Google adwords but also to all search engines on the internet, newspapers and magazines. Very clever indeed! What took publishers so long to come up with this book when in fact it has been used by internet advertisers for a very long time. Could this be intentionally or unconsciously done? Final Word But some warning, this e-book is only for intermediate or advanced marketers. If you're a newbie, make sure you know some internet basics and are familiar with online terms like web design, squeeze pages and blogs. These could be overwhelming but could be gradually understood one step at a time. Take your time to do some research on the things needed to implement this secret. Though it is very easy to understand, the mere thought of putting up a squeeze page, web design or HTML is simply unfathomable for newbies. One thing to remember, there's no such thing as a free lunch. The same with Google PPC. It's not FREE, you have to pay for your adword ads, however, this book can help you offset your search engine adwords bills. Was a former finance consultant for Asian Development Bank turned micro financier and now into internet marketing. Main Website: http://www.turnkeysavvy.com/payperclick/ http://www.turnkeysavvy.com
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