 How To Use Squeeze Pages To Capture Leads And ProfitPublished Date: 2008-08-03 14:57:06 WorkOnInternet.com
So how do you do it? There are a wide variety of traffic sources online that produce results. Most targeted traffic will add names to your list; the key here is generating that traffic at a reasonable cost. One thing you need to do, and I cover it later in the manual, is to know exactly what a lead is worth to you. For example, if your particular list yields 60 cents per name per month, then over a 12 month period, each name you add has a value of $7.20. My general rule is that I am willing to spend up to the value of the name on my list for a one month period. Now, as I cover in later chapters, I keep different targeted lists. For example, I have a list for list building information, and a list for traffic generation techniques, and many others. Each of these has a different value per lead per month, so the amount I am willing to spend is different for each list. So for example, if I have a list that makes me 60 cents per lead per month, I am willing to spend 60 cents to gather that lead. I use a variety of traffic generation techniques, each of which has a different cost per lead. As a summary ( and I will go into detail on each of these techniques later), I use articles, press releases, forums, classified ads, ezine advertising, PPC, and exit traffic to generate my leads. For each source, I set up a different squeeze page, and a different auto responder. The reason I do this is so that I can keep track of costs and clicks. For example, when I write articles and send the readers to my articles squeeze page, I get around a 50% sign-up rate. When I send exit traffic, I get around a .05% sign-up rate. Now as long as the total dollars spend divided by the leads generated is less than 60 cents, then I am fine. The key here is that if I simply tracked my total results, and I sent all my traffic to one squeeze page, I might have a sign-up rate of 10%, depending on the mix of traffic. But what would be the worst thing about it is that when I add up all the money and divide it by the number of leads, if it goes over my budget per lead, then I don't know which traffic source is driving my cost overrun. Therefore, I must track each individual source. ------------------------------ Westly Lager can show you how to develop a successful internet business regardless of your prior experience. See he can help you how by checking out his businesses at http://mypassporttowealth.org and http://myinternetbusinessreview.org
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