 Building An Opt-in ListPublished Date: 2008-08-14 15:54:17 WorkOnInternet.com
Actually, more and more people use email every day. Email marketing is one of today's most effective marketing methods simply because virtually all people use email. You may have noticed that almost all forms and applications you fill out these days have a place to fill in your email address. A person without an email address is kind of like a person without an online home, and is definitely a commentary on the world we live in today. 2. Email marketing campaigns can offend many people While it is true that most people dislike spam (unsolicied email) in their email, many do welcome receiving information that is pertinent to fullfilling some need, wish, or desire. The best way to reach your target audience is through permission-based advertising, or what is referred to as Opt-in email marketing. Building a list of people who are interested in your type of product, is one of the most effective means of selling products online. There are many ways to build such a list, but that would be the subject of another article. 3. Mass mailings don't work. While just sending out random emails can usually be a route to getting back many complaints (accusations of SPAMMING-which can lead to a host of problems), sending out a multiple mailing email to a targeted group of subscribers, who have given their permission to receive certain information, can be extremely profitable. Building an Opt-In List Simply stated,, here's how an online marketer can benefit from employing the power of email marketing campaigns - building an opt-in list. Building an opt-in list is not a piece of cake, particularly for the uninitiated. Here are a few tips on how to succeed with this type of marketing. 1. Strategic Collection of Data Provide your reader with a short "teaser" ad designed to foster curiosity about your offering. Give a few short benefits that will indicate how your product can help the reader. Provide a space for them to give their name and email address in order to be given the full informtation. 2. Good Implementation Check your responses daily and be sure to contact those who have "opted in" immediately. The very best way to do this is with an Autoresponder programmed to instantly respond to a sender's request. The responder should also have the capability of sending out follow-up messages daily or every other day. Studys have shown that most people need to see an ad at least 7 times before responding or purchasing something. Most of these actions take a bit of time to set up, but once set in motion can run virtually on automatic- - - freeing up your own time to work on other aspects of growing your business. ------------------------------ Michael Perry has been a successful Real Estate Developer and Investor since 1967. He has purchased and/or built properties in New York, Hawaii, and Florida. He has authored a Real Estate Book for first time homebuyers, (Buying A House-The First Time Homebuyer's Guide---available through AMAZON.COM and major bookstores), and has owned and operated numerous small businesses. He presently resides in Central Florida. http://www.FunHomeProfits.com
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