 What Is Traditional SEO And Why I Don't Focus On ItPublished Date: 2008-09-01 08:10:12 WorkOnInternet.com
Now the problem with just focusing on keyword placement and contacting other website owners to ask them to exchange links is that some website owners will want to charge you to have a link on their site nowadays which, can actually get you into serious deep waters with Google. If you buy links, just remember to play by Google's rules. What could also be an issue is if you decide for whatever reason that you no longer want to pay for links. You could end up losing a whole bunch of credible links overnight. The net result (no pun intended) is that you'll loose your ranking which, could result in less traffic and less money overnight! And when Google decided to come down hard on perpetrators of link buying in December 2006, it left a lot of companies struggling over the Christmas period so, be warned. Do your due diligence to ensure you're not violating Google's terms of service before getting into link buying. So, to answer my own question though, how can you get more visibility online without focusing on traditional search engine optimization strategies? I focus on "findability." I'm more interested in how can I get more of my target market to find my site. Or put another way, How can I get my site to show up in all the places my prospects hang out. I think Mike Filsaime, successful Internet Marketer said it best at the UK World Internet Summit in 2006. He referred to it as "throwing seed out onto the Internet." He then went on to say that whilst the traffic from these strategies may not be as instant as paying for traffic, long-term you can reap a bigger harvest. I’ll add to that by saying it will get you an awesome amount of credible back links to your site too. Some of the best ways to get back links to your site are: Blog posts Submitting articles to article directories Submitting your RSS feed to feed directories Podcasting (audio broadcasting) Video broadcasting Commenting on other people's blogs Press Releases Participating in online forums By using these methods, it's not just a matter of getting links to your site from credible sites, it's about "spreading the seed of your message onto the Internet." What you want to achieve online is popularity. Whenever people search the forums, article directories, iTuens etc using variations of the keywords you want to rank for, you want them to find some reference to Your Site. And more importantly, when they click on the URL to your site, you want them to find good quality content on your site. I've never personally bought into the fact that you have to put your product in front of a prospect seven times before they'll buy, but if you do believe that, this must be the easiest and most economical way of presenting your product to your prospects over and over again. Also, if you want more branding power, the above methods combined will give you more of than SEO alone. People can find you on blogs, in article and RSS directories, iTunes, You Tube, GoogleVideo, social networking and book marking sites etc. In my view, this is a more powerful strategy than just focusing on keyword density and approaching other webmasters for links - though take note that I am not suggesting these are ineffective nor, should it be dismissed but I will say that I'd rather spend my valuable time writing good quality content for my blog, participating in social media and submitting articles to article directories than spending hours writing to webmasters for links. Hope this helps you narrow your focus to what's important in getting you more online visibility without having to focus too much on traditional search engine optimization. Trish Jones is a Marketing Consultant to Solo-preneurs and Small Business Owners Around the World. She will take you by the hand and show you the exact steps necessary to build, market and attract more clients with your blog. Find out more by visiting http://www.trishjones.com
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