 Five Steps for a New Business Start-ups to Determine Your Unique Selling PointPublished Date: 2008-09-11 14:34:55 WorkOnInternet.com
If you're like most new business owners, you don't have money to waste on expensive marketing campaigns, guessing on how to capture your market share or customer's attention. You need a unique selling position. And you need it quick! Here are the steps my client took to determine her USP. It worked for her and will for you, too. Stop getting lost in the crowd. Follow these five steps to determine your USP. Step 1: Take out a piece of paper and make a list of the features and benefits that are unique about your product or service. Then compare your features and benefits list with your direct competitors. Draw a circle around the benefits and features that set you apart. Step 2: Thinking from your customer's perspective, decide what emotional need is being specifically met by your product or service. Add this to your list. Step 3: Write down anything about your product or service that your competitors cannot easily imitate. Put a star beside anything that cannot be easily duplicated by your competitors. Step 4: Combining words from steps 1-3, write down phrases about your unique product or service that are short, clear, and concise. Write them in such a way that they can be easily communicated to and understood by your customers. Step 5: Construct a memorable USP statement by answering your customer's primary question about your product or service, "What's in it for me?"State it as a benefit to the customer, and make it to the point. Such as: * Domino's Pizza: We deliver in 30-minutes or you get it free. * Target: Expect more. Pay less. * U.S. Peace Corp: The toughest job you'll ever love. So what's your USP? What's unique and memorable about your company? Don't know? Do what my client did by following these five quick and easy steps and find out. Stop putting your business at risk. Put an end to getting lost in the crowd. Stand out in the mind of your customers and gain the advantage. Discover your unique selling point today. You'll be glad you did! ------------------------------ Interested in learning more about how important a unique selling position is to your business success, plus a sure-fire way to discover what your one main passion is? Then get instant access to your own free PDF copy of "Doing What You Love: Multiple Streams of Passion" at http://www.SuccessfulSmallBizOwners.com
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