 Top Ten Ways to Increase Web SalesPublished Date: 2003-07-25 03:16:45 WorkOnInternet.com
Use hyper-linked benefit driven headlines that lead visitors straight through a sales letter that includes bulleted benefits of your service or product. " Before I learned this ultimate power technique, my Web sales were flat. Since incorporating "passion web copy writing," my new Web site's sales jumped from $75 in August to over $2665 by December 20, and went ovwer $3000 a month during the next year. One headline "Want a quick and simple way to quadruple your Online book and business sales within 4 months?" 2. Preplan and Know your Web site's purpose and audience before you contact a Web Master. Without a clear purpose, when your visitors look for information that will answer their problem or challenge, they will be confused and leave. Your navigation bar links must reflect your Web key words. Also, your headlines must tickle your visitor's fancy enough to click to the sales message. If you are like me and a coach, label you navigation links your particular brand such as book coaching or web coaching to make sure your messge is clear. Write out an audience profile first of all facets, such as income, age, sex, inernet savvy, how they spend discretionary money. Put up your audience's concerns and challenges. Then follow that by what solutions you can give them. If you have a book to offer, make sure you compel your visitor to go to your sales and order page. Always make it easy for them to buy. When visiting other professional sites, I often leave wondering what are they selling? What do they want the visitor, to do? 3. Sell your products and services through brave, bold, headings. Headings can ask a pertinent question about you visitors challenges, such as "Are your web sales puny?" Or, "Are you frustrated not being in the career you love? Headings can use a benefit statement such as Quadruple your Success (you name what it is) with one feature it works with, such as the Online Promotion Tool Kit (name your product or service). 4. Use sparkling testimonials from the rich and famous on your home page and all others about each product or service you offer.Place your best testimonial with at least three benefits in it near the top of your home page. One link from a famous coach said, "Save yourself from headaches, disappointments and money down the drain. Read this short eBook on book writing and publishing before you write another word!" You may already have tesimonials on your Web site for your product and service, but do you have them for your ezine, free articles, and teleclasses? 5. Support your home page "Passion Approach" copy with proper links to product sales letters, stories, and service. Let's say you have a bold heading "Quadruple your Web sales in Three Months with Opt-In Ezine Articles." You can make the whole phrase a hyperlink or next to it you can say, "click here." You need to tell your visitor what to do. Where will these links take your visitor? To your sales letter, of course! 6. Make your layout clear, clean, and consistent. An unorganized, unclear site tells people you didn't do your homework by writing excellent copy to convince visitors to buy. If you don't know how to do this, contact a copywriting coach or writing coach. These professionals can show you how to write the best copy, and in your personality rather than a "one size fits all" kind. Organize each page in the same layout—such as left centered, right centered, or centered. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format. 7. Use color on your Web pages that doesn't jar your visitor. Make the background light with black, blue and red lettering in copy. Us simple font changes such as Times Roman for the sales letter headlines, and Arial for the copy beneath. Web home page headlines can be in larger bold Arial too. Don't be tempted to use large graphics or pictures. Use small graphics to spice up your site, that can be a hyperlink to the larger one if your visitor chooses to use, but remember each page must load under 10 seconds. Always use a lot of white space to make it easy on the eyes. Easy-to-read and clear navigation helps keep your visitors on your site longer. If you are like me, and have a content-dense site, you can nclude long copy so long as you present it in short chunks. It's a good idea to check your site often to see if you have any glitches. Another good idea is to visit your site with a visitor mind set. What turns you off? What do you like? Ask friends or associates to give you feedback. Give them a freebie for their trouble. 8. Put your Web site information in short paragraphs. When a visitor sees a long line of print, he gets discouraged because he want his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from and they want it faster than light rays. Remember clear, compelling copy is always the rule. 9. Be consistent with your heading and body fonts. Do not use all capital letters in your articles or headings. They are hard to read. Use only a few for emphasis; for the rest, make them upper/lower case such as *Sell More Books with a Powerful Back Cover*. Do not use the same font for headlines and titles as you do for the body of information beneath. This mistake makes it hard to distinguish the two. If you are a non-techie like me you can use "Times Roman" for the heading and "Arial"12 point for the body. Notice no tails in Arial (called Sans Serif), good for some headings too.Times Roman and the other serif-style fonts (with tails) draw attention and are more dramatic. From experience, I found these fonts work well for sales letters. 10. Use dividers such as ========== or ---------- when you change topics. These can add variety and help your visitors to see your message more clearly. These are often used on business ezines. Each publisher makes their ezine their own by their personal choices. Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?
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