 Home-based Loneliness, is there a cure?Published Date: 2003-08-22 09:29:52 WorkOnInternet.com
Take the initiative to contact other websites to find out how you can be of assistance (free of charge, of course) and propose marketing alliances. Marketing an e-business can be effectively accomplished by doing what others would shy away from so you’ll spend much of your initial weeks and months e-mailing various sites. Set goals to contact up to 25 sites per day to possibly promote an article you authored or request a link placement. Focus your efforts on prominent, well-trafficked websites to set the stage for a trickle of traffic to your site within only a few short days. While searching the Internet, I spend time making preliminary judgments about online businesses. Upon visiting your site, others may make these same judgments. One of the main indicators I look for is usability — these are items that will turn visitors into clients — such as amount of informative articles, client comments, size of site, and so on. Each of these items can attest to the time and dedication given to promoting a site and degree of experience on a certain topic. Client comments show visitors that the service or product is utilized with great success, so consider incorporating some testimonials into your site. If you don’t have clients yet, ask for opinions from visitors using a feedback form. Choose which comments to publish on your site and seek permission from the author. A great visitor comment could outline the section of your site he or she found extremely useful, such as, “I was astounded by the great home-based articles found in your library. I found thorough answers to my questions, along with answers to questions I hadn’t thought of yet. Your site is within my favorites, and I will continuously review your resources to help advance my business.” Informative articles show that the website owner is dedicated to advancing the agendas of each visitor. Articles can also reflect the knowledge and involvement on topics relative to the theme of the site. If a website sells tropical fish to consumers, for example, I’d like to see countless articles and information relative to tropical fish. Water testing, specialty food recommendations, and plant requirements are areas that show me that this tropical fish website would be the only place I would need to visit to get all the answers I needed about starting and maintaining a tropical fish tank. In short, don’t just sell a product or service. Inform your visitors and help them succeed. Site size, not only favored by select search engines, also reflects dedication as I mentioned previously. If you can’t spend an adequate amount of time adding resources and information to your site, solicit the help of someone else. Ask for articles and columns that can enhance your online presence and show visitors that you are a one-stop shop for all their needs. Keep in mind that adding key information will also encourage visitors to bookmark or add your site to a favorites list. Enhancing your website with benefits, not just product or service features, can pull inquiries and sales from even the smallest of traffic levels. Keep plugging along with your marketing plan, and remember that even a little action is better than no action at all.
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