 Ezine and Newletter Marketing Success Secrets Part IPublished Date: 2009-11-10 13:38:58 WorkOnInternet.com
Two different methods to use when Ezine Marketing: 1. Non Paid- Search engines and look for Fittness+ezine or ezine+MLM 2. Pay Method- Go to Directory of Ezines. This will cost about $97 a year There are Four Ways to make sure you have success marketing with ezines: 1. Research Ezines for Quality- You must take a look at the amount of readers and kinds of ads that you see in the ezine. 2. Copywriting- The readers has got to be pulled in and want to take action a. sales ad should be to the point. Not tacky or too salesy. Should be able to connect to a frustration the reader has had. Ex: Are you tired of cold calling(MLM)? Are you fed up with high Cholesterol Levels (Monavie Pulse)? Sick and tired of the crash after an energy drink (Monavie Emv)? b.Offer a compelling reason or solution so they click link to get to solution. Ex: How would you like to have sustainable natural energy from vitamin B12 and acai berry? 3. Chose an Ezine- This has 4 key factors you must pay attention to a. Target Audience Related- This seem obvious but some people over look this b. Marketing Budget- for example "solo ads" can cost between $10 and $100 c. Number of ads on a weekly or daily basis- too many means your ad will never be seen d. Content Quality- This is most important of all factors. It needs to be unique and high quality. As long as you see good quality and there is about 2000 or more subscribers you are in a good place. 4. Subcribe to 15-20 Ezines- When you do this you get a few issues have insight on ads that are running. You want to create a new email address so that the issues are not filling up your normal email. 2 types of ads that you want to utilize in the ezine marketing strategy: Classified ad and Solo/Sponsored ads. 1. Classified Ads- Inexpensive for those who don't have much of a budget. 4 things to keep in mind with Classified ads a. 3-5 lines of text. 60-65 characters including headline body and link. b. This will be placed in the middle of the email or at the end People us this for testing. c. You will need to have a large subscriber base, location makes readers less likely to click d. This also helps you master short copy techniques 2. Solo Ad/Sponsored Ad a. Top Sponsor Ad- Bread and butter and is included in the newsletter. b. Middle Sponsor Ad- You pay for position and they chose the headline c. Solo Ad- "The Grandaddy!" Solo Ad by itself you get to write the headline when email is sent to entire subscriber list. An email is sent by the ezine publisher to the entire mailing list offering only your ad. This cost from $50 to $75 or more each, but it is sepreate from their regular mailing schedule. Next time I will get more into specific secrets and show you real life examples or working ads. Coming Soon! After reading this great post by www.JoannesHotagua.com Many have decided to take a look at My Review ofMLM Lead Sytem Pro the #1 rated attraction marketing system on the planet. Get all of the facts now. |
