 Blogging For Dollars - What Pimps Can Teach Us About Writing A Successful Blog PPublished Date: 2009-12-12 15:59:35 WorkOnInternet.com
You publish it and wait. And wait. You check your dashboard for your statistics. 8 visitors in 3 days. Ouch. Then you swear that somewhere, there are crickets chripping in the background. “What's up with this?” you say to yourself. You think, “This is fantastic content.” It may very well be, but it’s a bit like the old adage about a tree falling in the woods, does it actually make a sound if no one is there to hear it? Of course your blog post still exists if no one is there to read it, but does it even matter? Blogging has emerged as the center of most online marketers world and it’s incredibly valuable to understand how to cultivate traffic. If your message is good, which I am sure it is, then everyone on the planet deserves to know about it. Here is a simple introduction to 4.7 powerful methods to get people running to read your blog faster than a bunch of drunken Scotsman run towards sheep. 1. Keyword Target Your Post – Sometimes great posts create themselves, most times you will have to make a post after identifying a keyword(s) you want to target. Take a little time and use a free keyword tool like WordTracker to research some of the ideas you have. You are looking for the wonderful mix of two factors…high search traffic and low competition. This is the Holy Grail for online marketing and great organic SEO rankings. For example, if you were researching “Doggy Day Care” and saw that it had 250 searches a day and 320 competitors, but “Doggy Day Care Services” had 110 searches and only 35 competitors, you may want to go after the keyword with little competition and dominate the page rankings. 2. Keyword Integration – Once you have identified the keyword phrase you want to go after, you need to integrate it into your post. For best results, plug in the title of the post like, “How To Find The Best Doggy Day Care Services In Your Neighborhood.” It’s not enough to just put your keyword in the title, in order to really write a successful blog post, you must integrate it into your post as well. Don’t be a keyword whore, but use it as much as possible to maximize your keyword density and improve your rankings. If you look back over this post, I’ve pimped out my keyword phrase three times already and have a number of supportive phrases. Unlike the unfortunate streetwalkers, these pimped out keyword phrases will keep working for you all day long out without ever complaining. 3. Send Your Post To Your Inner Circle Network – my back itches, please scratch it. Just let me know when you need a little help yourself. This is a great rule to follow for bloggers. Create a group of friends that you appreciate their content and they appreciate yours. Send your post through to them and ask them to comment on it, share it, Tweet it, Digg it and any other social networking or bookmarking site that lights them up. Google is a bit like high school. It's a big "whos the coolest" contest. If your content is relevant and people start talking, Google will adore you. 4. Ask People To Take Action In Your Post – in addition to your inner circle, let your readers know you would like them to share the post friends and others they don't know.. Ask them to publishit with their networks. If it’s good content, they should want to. Content sharing is a great way for people to building up their lists…they may as well use yours. Once you ask, make sure you provide them the means to do it. Install a Wordpress plug-in like Sociable or Share This to make is simple for people to tell the everyone the know about your awesome and successful blog post. <-- Pimped out again! 4.7 Write Within Your Brand – Everyone may not agree with this, as there are lots of ways to put content out on the web. But I think your brand is extremely important and I believe you want it to shine through as much as possible in everything you do. When you first start writing for your blog, it’s easy to get caught up in just writing to write. You need to give it a bit more consideration than that. This is a piece of your work…give it your personality. If you would never ever talk about sheep boffing Scotsman, whores and pimps…then you shouldn’t. Be you…every single time. Authenticity is key. Over time, your tribe will attach themselves to your brand & your style. That’s what keeps you at the top of their mind and keeps them coming back like Courtney Love to the Betty Ford Clinic. So, people go get your blog on! Be creative & have some fun. Keith O'Brien is a human potential master and online strategist. If you want to learn more about writing successful blogs, making yours more successful and understanding how to monetize it for your businesses, go to Authentic-Networker.com for tons of F'REE tips, strategies and insight for online marketing and personal development.
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