 Organic Search Engine Optimisation With Keyword ResearchPublished Date: 2009-12-18 07:40:29 WorkOnInternet.com
Search engines are internet services that provide links to website that users search the internet for. The main objective for a search engine is to provide the visitors with the most releveant links and results of the highest quality. To find relevant websites search engines send out electronic spiders that crwal millions of pages a day. This information is collected on a regular basis and then brought back to the search engine to be indexed and stored. It may take a while for new sites to appear on the list because the search engine spiders check most web pages twice a month. So don’t expect to get hundreds of visitors the day you put your site up. Though the search engine doesn’t check your site that often does not mean that your site isn’t getting crawled. There are techniques you can use to make your site SEO friendly and rank faster on search engines. Best Ways To Optimize Your Site Become a keyword researcher! When people are hunting for something in particular they put certain keywords and phrases in the search box. Keywords are vital to generating traffic to your site. You must be willing to spend time researching keywords and phrases that are used the most by your target audience. 8 Keyword Tips For Proper Usage: 1. You want to put keywords in your headings and graphics. 2. Dont do keyword stuffing. This is the overuse of the keywords related to your content. You want your pages to sound natural not like a robot. 3. Be sure to use the keywords you want to draw traffic from the most on your home page. 4. Don't use keywords that are too generic and refrain from using individual words. Your goal is to get targeted traffic. Using such a broad keyword will bring you tons of traffic, but you won’t convert most of them. Lets take the keyword laptops, for example. If your only sells Mac Books then you will be getting a bunch of people looking for laptops, not one in particular. Your keywords and phrases should be as specific as possible. If you use the keyword phrase buy Mac Book instead of buy laptops, you may generate less traffic, but it will be more targeted and your sales conversion rate will increase because you gave them exactly what they were searching for. 5. Use keywords and phrases in your page name as well as domain name. Don't use welcome page and home page, because those don't say much about the content on your site and they don't contain your keywords. These small changes can help increase traffic. The same applies when choosing a title for your blog posts. 6. Don’t use Click Here, rather, use Buy Mac Book when naming your anchor texts. You want your links to be descriptive and relevant to your keywords. You should have a link to your home page from every other page on your site and links to every other page on every page. 7. Make sure you aren’t missing keywords. Don’t leave out relevant keywords in your meta tags. This makes it difficult for search engines to find your content. This may cause them to rank it for something that you did not intend. You want your keyword to be one of the first two words in your title. Also, for blog posts, you want to categorize your blog posts to match the keywords you desire. You can put the top 5-10 ones you want to go after. Be sure to include common misspellings, acronyms, abbreviations and synonyms in your tags. 8. Make use of the meta description or excerpt. When you leave this blank search engines to pick anything off your page. It also confuses the search engine and if they don’t know how to rank your site it won’t show up in the top searches. Limit the description to a few sentences and not more than a paragraph. If you want to stay sane it is important that you remember patience is a virtue. It takes time for your site to show up on search engines. Just make sure you practice these simple techniques and over time your site will start to draw more traffic! To help you in your search you should use a keyword research tool. Google has a free external keyword tool you can use. Some paid keyword research tools that are excellent are www.wordtracker.com and Adword Analyzer. If you want to learn more search engine optimization techniques to get ranked faster and view keyword research services visit http://msbetternetter.com/learn-search-engine-optimizaion Ms. BetterNetter is an internet network marketing mentor and coach. Over the years she has developed methods and training that will teach you how to generate more traffic to your site and convert your traffic into thousands of dollars a month!
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