Qualities of an effective landing page

Qualities of an effective landing page
Published Date: 2010-01-27 09:16:26 WorkOnInternet.com

A landing page is an indispensable tool that every internet marketer should have. It is where a prospective buyer decides whether or not to buy your product or to avail of any offer you make. In order to be effective, your landing page should possess certain features that not only enhances its search engine rankings but boosts sales as well.

Here are some things that your landing page should have:

Fast loading time

It only takes a few seconds upon reaching your site for your visitor to decide whether or not to continue viewing your page. Graphics and fancy tricks may wow your audience but may also seem forever to load onscreen. Internet users will most likely abandon your site if it takes more than a few seconds to see what you have to offer. Don't let your potential buyers slip away and create a landing page that loads quickly.

Search engine friendly

Your landing page should be visible to search engines and rank high in search results to draw visitors. Page titles, headlines, keyword meta data and page descriptions contain words which search engines typically consider in ranking web pages. Your landing page should have the right keywords to boost its rankings in search engine results.

Good sales copy

Your landing page should mimic a good sales letter. It must be brief and answers questions of who, what, why and how. Specify who stands to benefit from your product, what your product is, why your customer should take your offer and how they can purchase or participate in your offer.

Name capture form

A sizeable mailing list is a great asset in marketing. Your landing page can also be used to collect email addresses from site visitors which you can save into a contacts database for future use. Offer a freebie and include a name capture form which collects pertinent information from your site visitors. For example, a free newsletter subscription is a great way to gather email addresses while allowing you to build a relationship gradually with cautious clients.

Site tracking

Site tracking tools can teach you a lot about your market and viewers. Your landing page should have site tracking tools for measuring the effectiveness of your ad or sales campaign. Site tracking helps you focus more on your web pages' strengths and improve your site's strategy.

Other items that can boost your landing page's visibility include RSS feed, as well as privacy and terms of use pages.

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