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Large distributors on the other hand, may consist of more sales people because of the customer orders that they are receiving every day and sales people can be busy at times due to multi-tasking from receiving customer inquiry, emails, products research, prices and quotes, follow up orders, client cold calls and calling new sales leads. In that way, this may cause some implications to their work loads, thus not able to respond immediately to customer’s needs, especially when some of these customers have an event or trade shows and need their orders to be rushed. In Large distributors, phones may be busy because of some new inquiries and customers might wait for a longer period of time. The tendency is that, these clients may go elsewhere, a vendor who could attend to their immediate promotional products needs. Volume calls at times may have the inclination that they could lose some customers for their business. Some sales people cannot respond immediately due to their responsibilities abound for them for thei r customers order. I have been in the advertising industries for the past five years, and to my experience, it doesn’t really matter to me whether a customer is ordering from a small distributor, given that they offer the same products and services. It is good to place an order with small distributors who need a break, because they are still building up their customer base. The drive to impress customer is there so that they will always come back for re-orders. Aside from that, organizational structure may not be complex because one person can do everything that large distributors are doing. They may have few customers and few calls, which is why they could attend to customer’s need immediately. Especially if it is a rush order, they can be more dedicated and more assertive, regardless of what products the customers are interested in. Since most of the large distributors have the same products and services, they may differ from how customer service is delivered. For instance, there’s a small distributor like Saybasic.com whose website address is http://saybasic.com. that can fulfill orders immediately for your promotional needs. There are several more, but this is just only one of the example which you can place an order with.
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