 Keep It Short For More ProfitsPublished Date: 2005-01-22 15:27:38 WorkOnInternet.com
You would think in the electronic information age we would all just be yearning to wrap our brains around as much info as we can. With all the info available that might seem to be the case. Yet, what most of us are dealing with now is information overload. We have more info and technology available than ever before, but most feel like they have less time than ever to get things done. All this high-tech stuff is supposed to make our lives easier and free up more time, yet the opposite has really happened. We now have more choices than ever as well. Just look at the area of entertainment. With satellite TV and radio, we have more choices than ever. Not to mention pay-per-view and the low cost of purchasing or renting DVDs and video tapes. What we used to feel was a luxury, now has become a necessity in most folks' minds. In our small and home biz efforts to reach new customers we have to compete with this glut of information. Folks want info that they can put to use fast without all the hype or fluff they used to expect when purchasing how-to materials. If you can shorten it and give them ONLY the info they need to put your idea or plan into action, they will love you for it! When researching how-to real estate offers for our publication Opportunity Investigator we came across one of the best examples of this. If you have ever ordered one of those no-money-down-type RE courses you no doubt were flooded with an onslaught of endless videos, books, reports, and/or tapes. Most folks never have the time, or take the time, to wade through all the materials. If they do they end up more confused than ever on the subject! Our investigation uncovered an author named Bradley that had an e-course covering just one solid strategy (and covering it well) for investing in real estate. A person could read it within an hour or so and understand how to put the plan into action. Many of his students purchase their first property within days and a few within hours of reading his material! When we discovered this RE course we immediately got in touch with Bradley to tell him what a great course he had and that he should immediately raise the price. We told him that even though the course was not huge like some of the more advertised packages out there, it was the short and sweet simplicity that people are looking for! (to read more about Bradley's course see: http://kosoma.com/NoCreditRE.html ). Bradley's RE course is just one example of entrepreneurs that have discovered that Less really is More when it comes to info products. Take a look around and you will see that people are buying ebooks and courses in droves (even though some "experts" claim the popularity of electronic books or ebooks is waning). Audio and video have become popular forms of information, because many of us just don't have time to read (or won't read) much. If you are considering developing an info product, or you are currently marketing a class or instructional program, remember folks are busy, and what they really want is the meat without all the fluff. You will keep folks happy and make more money too if you Keep It Short, and to the point. ---------------------------------------------------------- Doug West is the author of several books and has now released his Day Trading Made Simple program that helps even novices get up to speed quickly in trading the Emini S&P and Nasdaq markets. Affiliates wanted. Find out more by visiting: ==> http://kosoma.com/daytrade.html
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