 Affiliates, Choose Your AdwordsPublished Date: 2003-12-02 13:33:01 WorkOnInternet.com
Another example is programs that pay for leads. Some companies will pay you if the surfer fills out a form. They depend on their professional followup to get the sale. But the point is, you have made cash and the surfer didn't even have to pay. You just have to get him to sign up for info. Set a Budget Figure out how much you want to spend a day and stick to it. A good start is $5.00 a day. Also set your maximum cost per click. This will keep you form spending way too much. Some products I have the CPC set at $0.05. On others, I have it set at $0.50. It depends on how mony clicks you actually convert into sales. You must also set a cutoff point. Decide how much money you can spend on a new campaign without any sales before you drop it. It could be 300 clicks or $20 spent. Whatever you set it at, you must stick to it. Tracking Google Adwords allows you to set up campaigns, followed by ad groups, followed by individual ads. This structure is great for testing your ads. And believe me, you have to test and you have to track. A campaign can be set up for one product. Then you can set up an ad group for each feature of the product. One ad group may focus on the products ease of use. Another may focus on the low price. And in each ad group you can have multiple ads. Using this system and Adwords tracking features, you track which ads work best for clickthroughs. But you still have to track your conversions. Commission Junction is great in that you can send each ad to a link. Then when you go to their site you can discover which ads are producing the most sales. But whatever you do, know your average sale, know your average price per click and know how many clicks it takes for you to make a sale. Then figure your return on investment. You may be spending more than you are making. It's easy to get caught up in the process and forget you are trying to make money. Don't get into bidding wars. And always test something new. Nobody's perfect. Following the Rules In my little experiment, I also ran into a few rules that Google wants you to follow by breaking them. The best way. Here is the link to the FAQ: https://adwords.google.com/select/faq/index.html. One, you can't use trademarks as keywords. Second, you must get a 0.5% clickthrough rate or Adwords will slow your campaign down. Also, if you are an affiliate, you must at least put "aff" at the end of your ad. In summary, Adwords can get you instant sales, but you must study the system, finetune your campaigns, and track your results. ---------------------------------------------------------- Stephan Miller is a freelance programmer, and writer. For more Adwords resources, visit the page below http://www.profit-ware.comesourcesgoogleadwords.htm ----------------------------------------------------------
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