 What's New on the Internet?Published Date: 2004-01-04 02:03:01 WorkOnInternet.com
2. Roughly 17 million US surfers during September 2003 were between the ages of 2 and 17. 3. High earners spend the most time online. 4. Like manna from heaven, comScoreMediaMetrix found that those earning above $100,000 annually spent the most time online and viewed the most pages. Nearly 84% of them visited a retail site. They are 20% more likely to visit a travel site than the average Internet user, and they're 10% more likely to visit news sites. 5. After a report showed that those elusive men aged 18 to 34 had abandoned network television, marketers prayed they'd show up online, and at least two studies suggest they have! They spend 17% more time online and really plow through a whole lot more pages. (Analagous to channel surfing?) 6. A group called the "Tech Elite" (31% of the US population) consumes the most information, goods and services online and they are the most likely to abandon televisions and landline phones. They're defined as a. The "Young Tech Elites", average age 22, account for 20% of highest adopters b. "Older Wired Baby Boomers," average age 52, also 20% c. "Wired GenXers," average age 36, at 60% 7. Re: email in the US, 39% of African-Americans and 39% of Hispanics use it on any given day, compared to 54% of white Internet users. (Source: Pew Internet and American Life Project) 8. However, it's the Hispanics who like to IM. 64% said they used IM, while only 46% of whites and 46% of blacks said "yes". 9. Hispanics lead in chat room usage. 40% participate in chat room discussion, compared to 35% of blacks, and 22% of whites. 10. Married people spend more money online (Nielsen/NetRatings) and apparently find the Internet more functional than their single counterparts who use it recreationally and socially. 52% of married surfers made an online purchase during the last six months, while only 47% of single surfers did. Married folks bought home-things - garden supplies and educational software. Singles concentrated on entertainment and financial services. Top destination for singles was Match. Com, and for married, FamilyFun.com. Source of data unless otherwise listed is CyberAtlas.com. Susan Dunn, MA, internet marketing coach, http://www.webstrategies.cc . Let us design and implement your marketing plan. Web strategies, web design, web copy, article writing and submission, ebook production and launch on Internet, pdf and print-on-demand formatting, cover design, sales letter, national and international press releases.
Home | Submit Article| Article Topics | Article Archives | Newsletter | Business Directory | Contact US |
