Subscribe to usDirect Mail Insights How to Get the Envelope Opened
Published Date: 2005-10-02 14:21:50 WorkOnInternet.com


Read More on Lead Generation IdeasCopyright © 2005 Chris Bloor

If the truth were told literally millions of dollars a years is being thrown down the drain on direct mail campaigns that fall flat on their face all because the envelope containing the offer is not getting opened.

Think of it - you can work with the zeal of ten thousand men and develop an offer that is so brilliant, so good that all your family, friends and even the family dog are calling it 'the best thing since sliced bread' and hailing you as the 'copywriter of the millennium

But...

Unless your prospects get to read your direct mail offer - you are dead in the water.

And your marketing efforts will be as effective as a screen door on a submarine.

Professional copywriters know this and that is why we use the following simple techniques to make sure people open the envelope.

1. Hand Address The Envelope. My friend Drew Whitman calls this 'The Granny Factor' You see, when Granny send you a letter, odds are that she doesn't use a computer-generated label. No. She hand addresses the envelope.

2. The 'Private and Confidential' Method. Just visit your local stationery store and get one of those stamps with 'Private and Confidential' on it. Use Red Ink. Works like a dream.

3. Lumpy Mail. Pop something in your mail to make it lumpy. People can't resist opening the envelope to find out what it is.

4. Send it in a Box. Why? Because boxes almost always get opened. I have seen better results using this method than just about any other. Yes it is a bit more expensive, but nowhere near as costly as not getting your message opened.

5. The Johnson Box. Use 'Teaser Copy' to 'Open a Loop' in your prospects minds. "Inside - - 5 Shocking Truths About..." or "Is This a Picture of You...?"

There are many more ways to 'Get the Envelope Opened' but these five should give you something to start with.

Remember - Direct Mail is all about getting the right message to the right people.

Chris Bloor is a Direct Response Copywriter known as 'The Walking Idea Machine' To get his newsletter, The ZERO Theory Report just send a blank email to zero-theory@aweber.com and Visit His Direct Mail Site http://www.CircleOfLifeMarketing.com

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