Copyright 2001, Bill Platt
How many times have you subscribed to a
new ezine, and then when the first issue of the
ezine arrived, you were scratching your head as
to how your email address ended up on the list?
Our lives are often so tedious that little
details often slip right from our
memory.
The point is this. If it happens
to you, you can rest assured that others have
the same experience as well.
Sometimes
when this happens to us, we just unsubscribe
from the list after that first issue. We cannot
remember what compelled us to subscribe in the
first place, and the first issue of the ezine
does little to rekindle our initial enthusiasm
for the ezine.
As publishers,
autoresponders can serve us well. When used
correctly, autoresponders can strike while the
iron is hot, cementing the subscription for the
new subscriber.
If your ezine has been
around for a while, or only for a few issues,
seriously consider taking the time to compile a
"Best Of" issue.
Be certain to list
subscription instructions near the top of your
"Best Of" issue, and also ask people to forward
it to their friends.
Your "Best Of" issue
should be placed into an autoresponder email
address, and then given away at every
opportunity. The moment the issue is ready, you
can notify your subscribers of the existence of
the issue. In the ezine information area of each
issue, you can also remind subscribers that the
"Best Of" is available at such-and-such email
address. Ironically, some of your subscribers
will download your "Best Of" several
times.
The most important reason for
building the "Best Of" issue is not for the
benefit of your current subscribers, though most
of them will appreciate your making it available
to them. The best reason to implement the "Best
Of" autoresponder is for
your new
subscribers!
When someone subscribes to
your ezine, they will receive their "Welcome to
My Ezine" notice. As they are reading the
"Welcome" message, their enthusiasm is bubbling
over. Waiting for that first issue will be tough
unless there is an invitation to receive their
first issue NOW.
In your "Welcome"
message, you should let them know that if they
would like to get started right away reading
your ezine, then they should send a blank email
to your autoresponder address for the "Best Of"
issue.
New subscribers will gorge
themselves on your "Best Of" issue, and they
will remember your ezine when the first new
issue arrives in their mailbox. If the "Best Of"
issue was precisely what they were looking for,
you can rest assured that they will eagerly open
each subsequent issue of your ezine, with
delight in their hearts.
If you do not
have the ability to set up autoresponders on
your own domain, one company that offers a free
autoresponder service is:
http://sendfree.com/
If you take the time
now to implement the "Best Of" autoresponder,
the rewards will most certainly be long-lasting.
Remember, the best time to get a new subscriber
to fall in love with your ezine is when their
interest is the highest --- at the very moment
they subscribe to your ezine.
Bill Platt
owns The Phantom Writers, a company committed to
helping people to establish an Internet presence
& promote their businesses through the use
of Free-Reprint Articles. Through June 1st,
2002, you can save up to 75% on our normal
prices. All articles will be distributed to
6,500 publishers and webmasters as part of the
package. http://PathTrax.com/x.pl/BP121,20
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Autoresponders Are a Publishers Best Friend