 Using Autoresponders To Multiply Marketing Power & Save Time!Published Date: 2006-02-16 10:04:53 WorkOnInternet.com
Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less). -From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale. BE IN THE TOP 10 If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects! TECHNIQUE #1 - THE "KILL OVERKILL" TECHNIQUE You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive. By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest. TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter. -Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy. With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example. TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service. This, too, is a soft sell approach. TECHNIQUE #4 - COMBO PLATTER TECHNIQUE Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right. ------------------------------ Get all the techniques and a much further understanding of this all at http://fastestmoneymaker.com/pips.html Trust me, you will thank me later if you take a look at my site!
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