 You Need To Treat Your Website Like An Employee - Here's 5 Ways To Do ItPublished Date: 2004-05-16 03:58:09 WorkOnInternet.com
You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business - such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.: "Everyone else has got a filing cabinet so I thought we'd better get one. I'm not very interested in cabinets myself but people seem to think they get you more customers. It looks quite neat though - I made sure my face is on the front of it." Very good. How much business do you get from it? "Business? Oh I don't know - I haven't even looked at it for a year or so. It's been a waste of money. We paid a company to build it and it doesn't work." Right, I see. Have you updated it regularly and promoted it extensively? "What? No - it went live and that was it, nothing's happened. I thought the phone would be ringing off the hook. Come and have a look at it anyway, it's over here in the corner - gathering dust." So here they are: 5 Ways To Treat Your Website Like An Employee And Make More Money As A Result Treat your website like one of your employees and it will start to behave like one. 1. Look after your employees - give them the attention they deserve, pay them well and don't neglect their needs 2. Make sure your employees look the part - first impressions count: scuffed shoes and scruffy clothes won't bring in the business 3. Give them mobility - buy them a company car so they can get out into the world and sell for you, they won't sell much stuck in one place and not being found 4. Keep them informed - give them the latest information on the focus of your company, new services, new sales scripts, latest changes to the way you do business etc. 5. Introduce them to everyone - don't let your employee feel like they're on the sidelines of your business, separate to everyone else - they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute Mike Cheney http://www.magnet4web.com About The Author You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
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