Ezine and Newletter Marketing Success Secrets Part II

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In the last article I gave you some good pointers. This one is going to get exact with ads and resources to learn about copywriting. It doesn't get any more detailed than this!

There are 6 things to take into account writing Email and Solo Ads for Newsletter:

1. Focus on the Subject and the Headline!
2. Write a headline that compels everyone to continue to email.
3. The Subject has to trigger an action which is opening the email
4. No tricks by making ads that dont have anything to do with the offer. Readers will delete it if they feel tricked!
5. Read other ads and look at the ones that made you open the email. Borrow the Subject Lines and Headlines that worked on you
6.Pose a questions that will generate thoughts.

Some Good Headline Examples:
Virtual Unknown Creating Shockwaves, did you know about it?
Did you have any clue about this Secret to your Health and Wealth?
Did you get a chance to tak a look at this?
Bad Examples: "Join my business" or "great comp plan"

The goal is for them not to prejudge. You just want them to open the email.

*Tip: Write copy as if talking to customer face to face. Tell the TRUTH! Try talking to them not at them. Stay away for complicated concepts and works. Keep it simple.

Nine Great Emaples of Subject Lines:
1. How your able to make _____ in ____ Weeks/Months FREE!
2. Assess or Guess? Which one is for you?
3. Special Opportunity to earn FREE
4. Hi Def Nutrition has made it here! Free Details
5. Great News in You DNA: Fix health with Anti Oxidant filled Juice
6. Real Facts: Do you want the Best Results? Get the Best System
7. Good News: DNA Doesn't Lie! Free Details
8. Tried Network Marketing before and failed? Its not your fault
9. My girlfriend said I had to be crazy unitl I got her that Diamont Bracelet cash

This Email Formula works
Sick of (Loosing in MLM) or (crashing after energy drinks) then this is the most crutial email you have read to date. You will see how other people who (lost tons) or (were just like you) are (achieving easily) or (sustaining more from energy drinks). In fact forget everything you you have ever been told about (building a solid business online)or (energy drinks).

Get you hook up on free details:
www.MLMLeadAttractor[DOT]com

IMPORTATNT Guidelines to Follow (Must Do!)
1. Create tracking for ads…(MlmLeadAttractor[DOT]com)
2. Select 15-20 ezines or more related to your products or services that accept publishing classified ads and sponsorship ads or solo ads
3. Write5 or more ads for each topic
4. contact the publishers of each ezine by email or phone. Ask the following Questions:
a. I've been a member of your ezine for some time now and I am interested in advertising in your ezine. Has anyone placed an ad similar to mine recently?(Email them your ad or read it to them)
b. Do you think this ad will go over well? (You want a publisher who has relationship with their audience, if they don't know don't spend your money!)
c. How many times each week does a new solo ad go out?(preferably 1 or less)
d. What are your rates?

Writing Resources:
- Ray Edwards- www.RayEdwards[DOT]com
- Ben Settle- www.BenSettle[DOT]com
- Ken Envoy- http://myws.sitesell[DOT]com (Your words sell-free download)
- Joe Vitale
- Seth Gordon
- Yanik Silver
- Armand Moran
- Maria Velosa - www.webcopythatsells[DOT]com
- Deagan Smith- opt into his list, he has great copy

Ezine Marketing Checklist:
- Know your target market
- Sing up for Directory of Ezines
- Research 15-20 ezines in your target
- Subscribe to all of them using a new email account
- Call/email the publisher (do they respond back?) try to get a discount on mailing
- Write 5 solo ads
- Track all solo ads with separate tracking links
- Submit solo ads
- Stop ads that don't work, but continue using the ones that convert

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