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Marketing
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Written by jasongervais
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Friday, 30 July 2010 15:43 |
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Propaganda, as defined by Garth S. Jowett and Victoria O'Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandst.” When a company is targeted by a negative content campaign the guiding principles of the attack are very much the same as those of any propaganda campaign. To effectively counter one of these attacks it is essential to understand what those principles are and how they work together. Here are a few of the guiding principles of both propaganda and negative content campaigns: |
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Marketing
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Written by Jasona Gervais
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Thursday, 29 July 2010 15:07 |
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Places like Twitter, Facebook, and the multitude of blogs are often the spawning grounds for negative content campaigns. As the risk of these negative campaigns increases, having an existing presence on these social networks can make countering the content much faster and easier. By being a partof the conversation, a company can at least start the process of defending its brand and reputation. According to David Scott, author of the best-selling “The New Rules of marketing and PR”, having a presence on these sites incredibly important. Recently quoted on webpronews.com he said, “Quite literally, you ARE what you publish. What I mean by that is whatever your company publishes online (and what others publish about you) IS your reputation. So if you are not in the social media sites, you don't exist. But others are talking about you." |
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Marketing
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Written by maiaberens
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Wednesday, 28 July 2010 23:02 |
Law Of Attraction Marketing
I’ve spent many years doing what I recognize allows positive change to happen. I work on healing the past, changing my beliefs and performing inspired action inspired because now my inner energy field is free to attract what I want – Law of Attraction in action). And boy! Am I attracting!
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Last Updated on Thursday, 29 July 2010 01:47 |
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Marketing
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Written by Amit verma
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Wednesday, 28 July 2010 05:16 |
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You might have heard of the sales adage: “People buy from people they like”. Well, fair enough, and perhaps in the Internet age, this adage needs to be: “People buy from people they like, and can meet in person”.
With the Internet being the no. 1 marketing tool, cmpanies are now able to order pretty much everything from computer ink cartridges to door stops online. But as tempting as it is to purchase state-of-the-art equipment at discount rates from a small island supplier in the middle of the Pacific, we’re likely to pass. Companies will allocate budget spend on products and services they buy online. But ask any procurement specialist and they are likely to say that prefer or only do business with a supplier they’ve met at least once. After all, proximity builds trust. Proximity offers the reassurance that, if unforeseen problems occur with the ink cartridges or door stops, the supplier is a trip-across-town away.
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Last Updated on Wednesday, 28 July 2010 05:48 |
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Marketing
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Written by Bloomtools
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Tuesday, 27 July 2010 12:22 |
Niche Marketing
This has been a big thing for a while and is an essential strategy for business. Past marketing was about defining your target market as one group. Niche Marketing is about finding subsets within that group to concentrate your mrketing on to find you golden baskets. The scatter gun approach of marketing no longer works, as the media options have grown - so it is essential for business survival now to find your niche markets and start marketing to them. The next question is to ask where do you find them in the greatest concentration. Pursuing a particular market segment is critical in order to achieve a surge in sales. This is a simple fact; consumers will purchase products from specialised places and experts who know what they are doing in that particular field. For example an Accountant may concentrate his energies on a couple of industries - marketing to them in places of high concentration which maybe through a client in that industry through their own network, or industry magazine, association or network group in the area, through a website or forum they frequent, or even through an expert or person of influence they all follow on Facebook or Twitter. This Accountant will also need to have pages and articles within their website dedicated to this target market - so when they come they are feeling at home finding information talking directly to them, also enabling the business to target specific keywords for that target market in search engine optimisation.
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Last Updated on Tuesday, 27 July 2010 13:54 |
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