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Business Online Guide Ezine |
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Topics > Building your own Website
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Helpful articles to create a website for your company and market your brand and products to a vast new audience of potential customers.
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List of the SubTopics.
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Click to view the subtopic
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 Bobette Kyle writes: "An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. A good way to choose the correct goals is to think in terms of the customer decision making process."
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Pavel Lenshin writes: "Too little has been told. The things that I’ve heard make it even worse. Better nothing, then worse.
Tell me your Domain name and I will tell you how successful you are."
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Beyond 'Hits'
Posted on: Sunday 02 November @ 04:53:44 (Read: 979) |
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Philippa Gamse writes: "Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
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Philippa Gamse writes: "Understanding your Web site’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research that cannot lie” - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan.
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Angela Booth writes: "During 2003, a Web site stopped being an optional extra for all creatives, including writers. It's now the expected thing. If I read a book by a writer I've never heard of, I'm not only disappointed if I find that she does'n have a Web site, I feel it also puts her credibility in question. Publishers are well aware of this expectation. Although publishing houses haven't been on the cutting edge of technology, they now all provide Web space for their authors. They know that readers expect and want to get in touch."
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Kevin Nunley writes: "If you're going to have a website, you have to have content. Content is a word with a broad meaning, encompassing everything you publish on your website. Sounds pretty important, doesn't it? It is more than important; it is vital. And yet, content has found itself pushed to the back of the line behind technology and design."
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Steve Lillo writes: "Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?" "
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Philip Naudus writes: "The Internet gives us a two-way portal to the world. Unfortunately, most of us only use the Internet in one direction (i.e. receiving information). Many people never take advantage of the full potential the Internet gives - some don't even know what they are missing. Yet, we can never maximize the usefulness of the Internet until we take advantage of both sides of the spectrum and join the vast network of people who supply information as well. "
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Joanne Glasspoole writes: "by Joanne Glasspoole
When you begin the design of your web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it’s not easy at all. In fact, it’s hard."
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t rose writes: "It’s exhilarating to start a new business. The excitement that comes from creating and uploading your company’s first website is irreplaceable yet a bit daunting. Being on the first step of what seems like a 5,000-story building has advantages, so don’t become discouraged because there are many ways to get traffic even if you’re new to e-commerce. "
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David McKenzie writes: "By David McKenzie
As an affiliate I use affiliate links at various places throughout my web site, in emails and in other online promotions. These affiliate links are usually long and have a number or word to define who the affiliate is."
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Karon Thackston writes: "by Karon Thackston
I can’t even begin to tell you how many times I’ve heard the statement, “I get tons of traffic, but no sales.” It’s normally followed by comments like: “My site is highly optimized for the engines and my rankings are great. I don’t understand why no one is buying.” Let me shed some light on this mystery. "
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Cajun Clark writes: "By Cajun Clark
Mama didn't raise no dummies, so when by some fortuitous stroke of good luck the article "Increase Your Traffic by Recovering Your Lost Visitors," written by Shelley Lowery, appeared in the May 12 issue of SitePro News, this ol' mon jumped on it like a cat on a mouse. "
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Mario Sanchez writes: "Heavy graphics cost you money and traffic. They cost you money because heavy graphics require both significant storage space and bandwidth. Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you'll have to pay extra."
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Shelley Lowery writes: "By Shelley Lowery
I recently received an email from a concerned, fellow Internet business owner, asking for my opinion on an issue that could literally destroy his Internet business and the business of several other domains involved."
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Kristie Tamsevicius writes: "By Kristie Tamsevicius
From the moment a visitor arrives, your front page conveys a feeling to your visitor. From the look of your site, the wording, and the colors you use, your home page projects a message to your potential customer about who you are. First impressions are lasting. It's very important for your site to project an image of professionalism and invite the visitor to want to know more by gaining the reader's attention, capturing their interest, creating desire, and calling them to action. "
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Leva Duell writes: "by Leva Duell
Copyright: © 2003
Your web site's loading speed has a significant impact on your visitors' loyalty. A slow web site will cost you sales. Most visitors won't wait more than10 seconds for your web pages to load. Apply these techniques to speed up your pages, keep potential buyers at your site, and increase sales."
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Sean Burns writes: "By Sean Burns
If you sell a product online, there’s a good chance that you have a sales letter for it. Hopefully you’ve got a great headline that grabs people’s attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even have organized some joint ventures to promote it."
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Kalena Jordan writes: "If you’re reading this and your web site doesn’t contain any body text on the home page, give yourself a good smack and go to your room without supper. When you’re ready to behave and design your site with the search engines in mind, come back out and read this article. "
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Harvey Segal writes: "Author: Harvey Segal
What is the most vital part of your online business ?
Where should you spend the most effort ?"
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