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Business Online Guide Ezine |
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Topics > Building your own Website
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Helpful articles to create a website for your company and market your brand and products to a vast new audience of potential customers.
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List of the SubTopics.
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Click to view the subtopic
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 Kevin Nunley writes: "If you're going to have a website, you have to have content. Content is a word with a broad meaning, encompassing everything you publish on your website. Sounds pretty important, doesn't it? It is more than important; it is vital. And yet, content has found itself pushed to the back of the line behind technology and design."
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Steve Lillo writes: "Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?" "
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Philip Naudus writes: "The Internet gives us a two-way portal to the world. Unfortunately, most of us only use the Internet in one direction (i.e. receiving information). Many people never take advantage of the full potential the Internet gives - some don't even know what they are missing. Yet, we can never maximize the usefulness of the Internet until we take advantage of both sides of the spectrum and join the vast network of people who supply information as well. "
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Joanne Glasspoole writes: "by Joanne Glasspoole
When you begin the design of your web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it’s not easy at all. In fact, it’s hard."
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t rose writes: "It’s exhilarating to start a new business. The excitement that comes from creating and uploading your company’s first website is irreplaceable yet a bit daunting. Being on the first step of what seems like a 5,000-story building has advantages, so don’t become discouraged because there are many ways to get traffic even if you’re new to e-commerce. "
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David McKenzie writes: "By David McKenzie
As an affiliate I use affiliate links at various places throughout my web site, in emails and in other online promotions. These affiliate links are usually long and have a number or word to define who the affiliate is."
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Karon Thackston writes: "by Karon Thackston
I can’t even begin to tell you how many times I’ve heard the statement, “I get tons of traffic, but no sales.” It’s normally followed by comments like: “My site is highly optimized for the engines and my rankings are great. I don’t understand why no one is buying.” Let me shed some light on this mystery. "
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Cajun Clark writes: "By Cajun Clark
Mama didn't raise no dummies, so when by some fortuitous stroke of good luck the article "Increase Your Traffic by Recovering Your Lost Visitors," written by Shelley Lowery, appeared in the May 12 issue of SitePro News, this ol' mon jumped on it like a cat on a mouse. "
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Mario Sanchez writes: "Heavy graphics cost you money and traffic. They cost you money because heavy graphics require both significant storage space and bandwidth. Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you'll have to pay extra."
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Shelley Lowery writes: "By Shelley Lowery
I recently received an email from a concerned, fellow Internet business owner, asking for my opinion on an issue that could literally destroy his Internet business and the business of several other domains involved."
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Kristie Tamsevicius writes: "By Kristie Tamsevicius
From the moment a visitor arrives, your front page conveys a feeling to your visitor. From the look of your site, the wording, and the colors you use, your home page projects a message to your potential customer about who you are. First impressions are lasting. It's very important for your site to project an image of professionalism and invite the visitor to want to know more by gaining the reader's attention, capturing their interest, creating desire, and calling them to action. "
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Leva Duell writes: "by Leva Duell
Copyright: © 2003
Your web site's loading speed has a significant impact on your visitors' loyalty. A slow web site will cost you sales. Most visitors won't wait more than10 seconds for your web pages to load. Apply these techniques to speed up your pages, keep potential buyers at your site, and increase sales."
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Sean Burns writes: "By Sean Burns
If you sell a product online, there’s a good chance that you have a sales letter for it. Hopefully you’ve got a great headline that grabs people’s attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even have organized some joint ventures to promote it."
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Kalena Jordan writes: "If you’re reading this and your web site doesn’t contain any body text on the home page, give yourself a good smack and go to your room without supper. When you’re ready to behave and design your site with the search engines in mind, come back out and read this article. "
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Harvey Segal writes: "Author: Harvey Segal
What is the most vital part of your online business ?
Where should you spend the most effort ?"
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Harvey Segal writes: "Author: Harvey Segal
1. What is a Domain Name ?
How would you react to this letter in your post ?
"Dear Sir,
We are sorry to advise you that we are no longer trading as your ISP and your web site name "www.localisp/~business/retail/videorecorderland.com" is no longer active"."
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Kristie Tamsevicius writes: "By Kristie Tamsevicius
In many ways, working with a web developer can be likened to trying out a new hair stylist. While at work, you notice that your friend has a trendy new hairstyle. Excited at the thought of a new look, you ask them for the stylist's name. Trusting your friend's recommendation implicitly, you call Fi Fi's House of Style to book an appointment. "
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Chee Wee writes: "by Chee Wee
1. Front Page
Make it brief and quick loading. Avoid large graphics, fancy Flash movies and hefty Javascripts. Have a sharp marketing focus. Display your most important marketing information on your front page. Avoid filling it with tons of details or hyperlinks. Your front page's primary function is to capture the visitors' attention and generate further desired actions such as the browsing of your sales catalog."
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Bob Brolhorst writes: "By Bob Brolhorst
If you are running an online business you need to know the importance of keeping your website at the top of the search engines. One of the major factors in accomplishing this is to know what keywords people are using when they are searching for websites like your own. "
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Herman Drost writes: "By Herman Drost
A ship captain traversing the open seas without a good navigation system will surely get lost. Maybe he’ll strike sharp rocks and his ship will sink. A visitor who arrives at your site and can’t navigate it for the information they seek, will surely get lost also and leave in frustration. Your ship (your web site) will also sink if this continues to happen. "
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