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Business Online Guide Ezine |
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Topics > Selling on the Web
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Articles about building a online shop, shopping malls and how to accept online payment, digital money and e-bank etc.
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 Eric Graham writes: "Copyright © 2004 Eric Graham
Recently I was reviewing the keyword specific conversion rate data of a consulting client of mine. I have been working with this client for a few months now, helping her improve the sales conversion rate of her website and we have had very good results, taking average conversion rates at her site from below 1% to just over 4.3%. "
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Lee Roberts writes: "Usable Shopping Carts Increase Sales
E-commerce has been around since 1993 under many different names, but one thing remains constant; shoppers want usable web sites. Without a usable shopping cart the sites typically fail from poor performance. To succeed in the world of e-commerce and on the Internet web sites must be developed to be usable by patrons as well as search engines."
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Anonymous writes: "by Leni Chauvin
I've always found that one of the easiest, most cost-effective, and productive ways to build a business is to magnetize yourself."
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Anonymous writes: "Copyright © 2004 Quick Turn Marketing International, Ltd.
Dear Friend,
You #1 weapon in advertising will always be...
Superior Salesmanship. "
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Anonymous writes: "by Paul Uhl
One of the most basic principles in sales is that people like to buy, but they don't like to be "sold". If a sales technique comes across as sounding "canned", impersonal, or like a sales "pitch", alarms set off in your prospect's mind and defensive objections are raised."
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Charles Kangethe writes: "(c) 2004 Charles Kangethe
What you are about to read... is a closing technique I learnt many years ago whilst working as a sales rep. Too many marketers let go on the first no. If you really believe in the value and benefit of your product or service to your prospect, then you need to learn about "Pre-emptive Marketing.""
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Karl Augustine writes: "Are all interviews conducted equally?
Not a chance.
There's interviews that work and add value and those that just flat out don't flow well and confuse the listener which add no value the the USP."
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Karl Augustine writes: "Are all interviews valuable products? Not necessarily...not if the interview message isn't communicated effectively.
More and more Internet marketers are using interviews to further promote their products, build their lists, and increase their USP's and offerings. This can be an effective way to add 'exclusivity' to any online product and add value due to the "one on one" and unique feel of a conversational interview. Adding a voice to information can make the experience of learning much more effective and human."
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Anonymous writes: "So you’ve finally created a website for your small online store! Now you think, “How do I get people to visit my site?” If you’re like most new website owners, you wonder how to bring potential customers to your site without spending lots of money on expensive advertising. In order to help you, I’ve compiled a small list of five methods that I have used to drastically increase traffic to my own site. I’ve also listed two websites under each tip that will help you get started implementing these suggestions."
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Bobette Kyle writes: "by Bobette Kyle © 2004
There are a seemingly infinite number of choices and configurations to accepting payments online. Choices range from almost total "do it yourself" programming to turnkey packages.
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Eric Graham writes: "Copyright © 2004 Eric Graham
Using an Address Verification System (AVS) when processing your online credit card transactions can help to reduce the number of fraudulent transactions you receive. However, most online merchants don’t know that using AVS can also reduce your number of legitimate orders.
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| Lee Roberts writes: " UNDERSTANDING THE PROBLEMS
CGI-BIN Directories
CGI-BIN directories have been ignored for the most part by
more search engines than I would care to count. Typically search engines ignore CGI-BIN directories because the
URL created by the CGI scripting language includes the question mark (?) and
ampersand (&). "
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| Lee Roberts writes: " WHY ARE SEARCH ENGINE FRIENDLY SHOPPING CARTS NEEDED?
The objective of any shopping cart or e-commerce system is
to allow visitors to shop on a business site for products they want. Unfortunately, not all shopping carts are
created equal and not all search engines are created with equal capabilities.
Some search engines are able to navigate through dynamic sites while others are
not. Sometimes the search engines that
are able to navigate through dynamic sites have problems indexing and
navigating through the entire site. "
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Robert Smith writes: "By Robert Smith ©2004 All Rights Reserved
With Credit Card Fraud averaging almost 5 percent of sales, if you are selling goods or services online via credit cards this is information you need in order for your business to survive.
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Anonymous writes: "by the Staff at The Online Auction Academy
Watching the trends for your sales on eBay is very important if you plan to continue your success. What's selling hot today may change tomorrow! Any retail business has "seasons" and an ebb and flow of product sales according to them. Ebay is no different.
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Ken Hill writes: "by Ken Hill
1. Add resources to your site that your visitors can use on a regular basis such as a spell checker, meta tag builder, document formatter or search engine submitter.
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Martin Gateshill writes: "Let me ask you a question.
What is it that makes your customer decide to purchase from you?
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Richard Bailey writes: "Copyright 2003, Richard D. Bailey
Client By Design
If you are a newcomer to the world of Internet business, you may have already learned that it's just not that easy to make a sale, regardless of how many visitors land at your site. Even with the best search engine marketing and professional online and print advertising you might be confounded by the fact that your sales are not getting anywhere, and for some reason you just can't seem to get your feet off the ground.
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Stephan Miller writes: "by Stephan Miller
It would seem that Clickbank would provide more for their customers. Obviously, when it comes to internet marketing and affiliate programs, you could put it in your top 10 links. No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. And you can't beat the fact that the commissions from over 10,000 products get consolidated into one check. But there are still a few lingering questions that may get you thinking."
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Neil Bartlett writes: "Whether you are a beginning auction seller or advanced, you are always faced with the age old auction question:
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