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Topics > Online Marketing > Search Engine Marketing
Search engine position and optimization etc.


  You Had Me At the Search Engine
Posted on: Friday 14 May @ 01:12:25 (Read: 696)
Search Engine MarketingAnonymous writes: "By Kim Krause © 2004 You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page."

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  Website Submission: Just the Facts
Posted on: Wednesday 12 May @ 03:04:02 (Read: 525)
Search Engine MarketingAnonymous writes: "Search Engine Traffic Breakdown

Over 90% of US search engine traffic is driven by Yahoo! or Google owned search technology - source: Search Engine Watch. Additionally Ask Jeeves owns around 5% of the traffic. You may hear the names of many other search engines, but most of them are powered by the above search engines in one way or another. For example, Yahoo! owns Inktomi, AltaVista, and AllTheWeb. All three of those search engines are powered from the same database as Yahoo! Search. A few meta search engines also drive a decent amount of traffic.

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  Beyond Keyword Optimization
Posted on: Tuesday 11 May @ 09:50:08 (Read: 645)
Search Engine MarketingAnonymous writes: "Copyright © 2004, Rob Schmultz The rate of change online used to be fun. Chasing the cutting edge was an exciting occupation with limited accountability. But now ROI, quarterly budgets, and the need to grow sales AND profits have replaced the cutting edge as the object of our efforts. Yet despite the transition to more traditional business goals and outcomes, the rate change remains the same."

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  Google Contest - Nigritude Ultramarine
Posted on: Monday 10 May @ 12:10:43 (Read: 775)
Search Engine MarketingSharon Housley writes: "Nigritude Ultramarine Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: 'nigritude ultramarine'. On May 7th, the day the terms 'nigritude ultramarine' was announced, typing the phrase into Google generated no search listings. Search engine optimizers hoping to define themselves as industry leaders are all vying for the number one spot. Others see the contest as an opportunity to test theories and experiment without jeopardizing existing traffic. Some webmasters are leery at staking their professional reputation on a contest with an undefined number of participants."

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  Is a High Search Engine Ranking Important for YOU?
Posted on: Monday 10 May @ 01:38:10 (Read: 520)
Search Engine MarketingAnonymous writes: "In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think."

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  Has Your Search Engine Optimized Content Lost its Human Touch?
Posted on: Thursday 06 May @ 02:01:36 (Read: 674)
Search Engine MarketingAnonymous writes: "By Heather Reimer (c) 2004, In the past, most savvy website owners recognized the value of strong, compelling content; they appreciated the importance of copy that commands attention and persuades visitors with reason and with art to buy something or take a particular action."

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  Free and Low Cost Website Promoting Tools
Posted on: Thursday 06 May @ 01:49:32 (Read: 721)
Search Engine MarketingRobert Williams writes: "by Robert P.Williams copyright 2004 Finding free and/or low cost website advertising can be a difficult task. If you search the internet however you will discover there are several free and low cost tools available to you. Listed here are some free and low cost techniques for increasing your website traffic."

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  SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
Posted on: Wednesday 05 May @ 01:46:52 (Read: 830)
Search Engine MarketingGlenn Murray writes: "By Glenn Murray * About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you."

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  No Cost Approach to Effective Site Marketing & Search Engine Submission
Posted on: Monday 03 May @ 01:22:36 (Read: 646)
Search Engine MarketingAnonymous writes: "Search Engines & Site Marketing 101 (the no-cost approach!) 1. There are many ways to grow in the search ranks without spending money on search engine submission... "

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  Dealing With Search Engine Stress In A Home-Based Business
Posted on: Friday 30 April @ 09:19:31 (Read: 670)
Search Engine MarketingKirk Bannerman writes: "As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general."

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  Maximising Google’s PageRank of your Website to Maximise Traffic
Posted on: Wednesday 28 April @ 02:34:29 (Read: 656)
Search Engine MarketingBrian Daniels writes: "by: Brian Daniels Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows:"

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  SEO's Relationship With Website Architecture
Posted on: Sunday 25 April @ 10:40:02 (Read: 692)
Search Engine MarketingDaria Goetsch writes: "Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO's relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors."

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  The Biggest Reason To Start A Blog...(and it's not what you think!)
Posted on: Thursday 22 April @ 03:04:56 (Read: 680)
Search Engine MarketingSteve Robichaud writes: "Copyright © 2004, Steve Robichaud , Blogging Help for Me Even people who don't own a computer know what blogging is. Everyone is talking about it. Heck, even the Doonesbury comic strip ran a few panels on the subject. Anna Kournikova even has a blog for crying out loud!"

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  7 Necessities To Do Well In Google
Posted on: Wednesday 21 April @ 02:48:39 (Read: 600)
Search Engine MarketingMark Daoust writes: "Copyright © 2004 Mark Daoust Search engine optimization is one of the most popular topics in Internet Marketing. The reasons are obvious. Search engines provide highly targeted traffic at a zero or very low cost. There are a lot of myths, debates, and disagreements over what is good Search Engine Optimization (SEO). We have decided to look at 7 principles that you should definitely follow when optimizing your site for search engines. "

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  How to Create Killer Keywords to Get Free Traffic to your website
Posted on: Monday 19 April @ 06:51:08 (Read: 625)
Search Engine MarketingAnonymous writes: "When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours."

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  How to SEO your site right
Posted on: Sunday 18 April @ 01:14:26 (Read: 773)
Search Engine MarketingAnonymous writes: "by: Matt Colyer SEO(Search engine optimization) is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition. "

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  Top 5 Search Engine Optimization Mistakes
Posted on: Sunday 18 April @ 01:08:53 (Read: 670)
Search Engine MarketingAnonymous writes: "by: Robin Eldred There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. "

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  Is Your Website Ready For Local Search Engine Traffic?
Posted on: Saturday 17 April @ 02:39:23 (Read: 573)
Search Engine MarketingAnonymous writes: "Copyright © 2004 John Jantsch I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to their company name. If someone knew the name of the company, they could probably find the website. That was good to a point but what about those people who just know they need what you sell but they don't know anybody who sells it? "

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  Were You Bamboozled by Google?
Posted on: Friday 09 April @ 01:39:40 (Read: 630)
Search Engine MarketingDiane Hughes writes: "Copyright 2004 Diane Hughes It’s still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure what’s going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), you’d be wise to take action to prevent it now. "

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  How to See What Pages of Your Site Google Has In Its Index
Posted on: Thursday 08 April @ 16:43:03 (Read: 793)
Search Engine MarketingTinu AbayomiPaul writes: "Copyright 2004 Tinu AbayomiPaul There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies. "

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