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Business Online Guide Ezine |
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 Anonymous writes: "Copyright © 2004 John Jantsch
I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to their company name. If someone knew the name of the company, they could probably find the website. That was good to a point but what about those people who just know they need what you sell but they don't know anybody who sells it? "
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Diane Hughes writes: "Copyright 2004 Diane Hughes
It’s still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure what’s going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), you’d be wise to take action to prevent it now.
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Tinu AbayomiPaul writes: "Copyright 2004 Tinu AbayomiPaul
There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.
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Anonymous writes: "Copyright © 2004 Tinu AbayomiPaul
Completely by accident and through no effort of my own, besides the effort to get my site spidered by Yahoo's Slurp Search Engine Spider and Google's Googlebot Search Engine spider, I've seen an accidental increase in the visitors to my web site. "
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Anonymous writes: "Just before the close of business on Wednesday, Google announced that it will be launching Gmail, its new free e-mail service set to offer 1000 megabytes of free space to its users. This announcement comes after a flurry of changes at Google, all of which are geared to securing their place as the dominant search engine in light of recent competition offered by Yahoo! and soon MSN. The search engine wars have been predicted for some time now by search engine insiders, and the launch of Gmail is Google’s attempt to win the war before it gets fully started. But is Google really ready to take on the big portals? "
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Anonymous writes: "Search engines seem to be all the rage these days. Internet users want easy accessibility to various sites for shopping, entertainment, business, etc. And the best way to do this is with the help of search engines like Google, Yahoo, or Overture."
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Kirk Bannerman writes: "Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers. "
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Robert Gwuzd writes: "by Robert Gwuzd © 2004
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven’t seen anyone else make as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you’ll be surprised to see which one comes out on top.
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Heidi Perry writes: "Copyright 2004 Heidi Perry
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago.
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Daria Goetsch writes: "Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do."
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Ross Dunn writes: "Based On An Exclusive Interview With Ask's Jim Lanzone
It appears that Yahoo!'s bold and less than brilliant foray into " Looksmart-like " paid inclusion may have been the final nudge that AskJeeves needed to shut down their paid inclusion program, Index Express (not Index Connect which is Inktomi). This significant shift of AskJeeves away from their 18 month-old paid inclusion program appears to be a timely distancing from the pending storm coming to Yahoo! after it announced its new Site Match system.
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Herman Drost writes: "© Herman Drost
The rules for search engine directory submissions are very different than the rules for getting listed in the search engines. Therefore please read the general submission guidelines in my previous article (Part 2), before proceeding with the more detailed explanations below for each search engine directory.
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Herman Drost writes: "© Herman Drost
Submitting your web site to the search engine directories will give you a great boost in traffic. A listing in a large searchengine directory like ODP (Open Directory Project) enables your web site to get indexed for free by the major search engines such as AskJeeves, AOLSearch, Google, and Lycos. Directories will also help increase your page ranking. However getting listed in the search directories is more difficult than the major search engines. Preparation and patience is needed."
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Herman Drost writes: "© Herman Drost
Getting your web site listed in the major search engines is an absolute necessity. Why? Because 85% of all people on the Internet use them when searching for information. When they type the keyword or keyword phrase in a major search engine, up pops your web site, or at least you hope so.
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Merle writes: "By Merle
As a website owner, getting your site listed and placing well in the search engines can turn into a full time job. Search engine optimization is the process of altering your site so it appears in the top listings of the major search engines. You can hire someone to do it for you and pay out thousands of dollars, or you can be "web savvy" and learn how to do it yourself.
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Corey Wenger writes: "In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and sales perspective. "
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David Leonhardt writes: "By David Leonhardt
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.
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Karon Thackston writes: "By Karon Thackston
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward. taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the "standard" route that press release distribution takes."
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Mel Strocen writes: "By Mel Strocen (c) 2004
This article takes an in-depth look at some of the innovations introduced at ExactSeek.com, including, most recently, the implementation of a unique ranking algorithm that factors in Alexa traffic data.
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Scott Buresh writes: "Most search engine optimization experts agree that the keyphrase selection process is the single most important step in a search engine optimization campaign. However, clients frequently ask their search engine optimization company to target very general and competitive search engine keyphrases. While targeting such terms is usually not worth the effort, the addition of a simple modifier can take an ultra-competitive, general keyphrase and transform it into something useful- a phrase that attracts a large percentage of people that are looking for exactly what you offer, and for which high rankings are attainable. "
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