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Business Online Guide Ezine |
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 Karyn Greenstreet writes: "Have you noticed your website slipping in the Google rankings over the past few months for keywords that previously scored high? Join the club and welcome to The Google Dance.
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Corey Wenger writes: "Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website – prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services – wasting your time and money."
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Martin Lemieux writes: "By: Martin Lemieux
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?
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Daria Goetsch writes: "By Daria Goetsch
After being blind-sided by the Google Florida update, many webmasters and SEO's were reeling from the results. The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.
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Ewen Chia writes: "By Ewen Chia
Fact - Google is the biggest search engine now with more than 200 million searches PER DAY."
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Karon Thackston writes: "by Karon Thackston © 2004
After Google's most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top 10 flounder and bob around in the search results like a fishing cork in a pond, many are scrambling for answers about what to do next. I've been asked for my opinions about changes in search engine copywriting, so I thought I'd share some of my insights.
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Ross Dunn writes: "
Just how important is content to the search engines? We all know that well written content is paramount to maintaining repeat traffic to a web site but just what qualities peek the 'interest' of the major search engines? This can be a convoluted topic where the unique characteristics of each search engine are considered to create highly appealing content. In most cases, however, the general concepts are all that you will need to know to attain a positive search engine placement, especially when you are focusing on less competitive goals. After all, accuracy is not always required when your target is as big as a barn and you are only a few feet away.
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Merle writes: "Google's recent November changes to its algorithm, now known as the "Florida Update, have left many site owners in a quandary. Many who were enjoying top placements, have lost their spots, and apparently, for no real reason.
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| Rajesh V. Tavakari writes: " by Rajesh V. Tavakari
The recent google update has left many people in dark. More than 70% of sites
have lost their top positions/ ranking in Google. Some of my clients have lost
the ranking and some of them are still ranking top for many keywords. This article
explains, how to re-gain or how to improve your website ranking in Google. The
below rules also applies to other search engines. "
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Brendon Turner writes: "By Brendon Turner
Designing your site to maximize traffic from
the search engines is not a difficult task but it does require you to think
ahead and plan carefully your SEO strategy. If you have not yet built your web
site and are still in the initial planning stages then you may have an easier
time of it. If you already have an existing web site then you may need to take
the time to read up on these SEO tricks and make some changes to incorporate
them into your web site.
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Jessica Albon writes: "By Jessica Albon
Copyright 2003, The Write Exposure
You spent a ton of time getting your website just right for Google. And now your site has sunk to the very bottom of the results for several key phrases.
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| Tinu Abayomi-Paul writes: " by Tinu Abayomi-Paul
By now, most web marketers
know that the Alexa.com ranking of their site is important. It gives an independent
measure of your monthly unique visitors and reach on the web to potential advertisers.
To potential clients, it gives them a vehicle by which they can research your
site, and if your ranking or reviews are favorable, an air of credibility as
well. Across the web, a trend is growing- webmasters display their graphical
ranking on the front pages of their sites, and there has been a resurgence in
reviews of websites on Alexa.com by the average web surfer. Yes, all this is
common knowledge even among many new to selling their wares online.
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Mel Strocen writes: "By Mel Strocen (c) 2003
The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on what Google considered important. And since SEO, by definition, is the art of manipulating website ranking (not always with the best interests of searchers in mind), it was only a matter of time until Google decided to make some changes.
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David Leonhardt writes: "(Will your website be ready, or will you be playing catch-up six months too late?)
By David Leonhardt
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come."
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Karon Thackston writes: "Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that."
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Karon Thackston writes: "by Karon Thackston © 2003
As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just amazed at the selections I receive.
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David Leonhardt writes: "By David Leonhardt
Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website."
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Robert Williams writes: "Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort."
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Ulli Niemann writes: "There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. "
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