Martha D. Killian
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| Human Resource | | Written by Martha Killian | | Thursday, 18 November 2010 21:37 | When you decide to venture into business, you need to be ready to do everything to make a sale; you need to be prepared for all the hardships that comes with running a business. A crucial part of running a business is actually the marketing campaign. Attracting cusomers is, after all, not a one time activity. You need to give your customers reason to keep coming back to you.
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| Business & Finance | | Written by Martha Killian | | Thursday, 18 November 2010 21:33 | Everyone is in sales. No matter what your profession, business, or work you have, you are constantly trying to sell yourself. If you are trying to run your own business, you need to back up your sales effort with an effective marketing strategy. You need to be read to do everything to sell your products or services not only one time, but to encourage your customers to keep coming back. Business, after all, is not only about one time transaction but more about maintaining solid customer base and meeting new contacts.
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| Offline Marketing | | Written by Martha Killian | | Tuesday, 16 November 2010 20:46 | When you have decided to open your own business, the very first thing that you must consider is how you can advertise your business effectively to all your target clients and customers. Most people will not go to a business establishment unless they know what they can get from it. Aside from picky customers, foreign businesses make competition really stiff in the market. This is why local businesses find it hard to advertise to their target customers. | | Last Updated on Wednesday, 17 November 2010 04:16 | | Read more... |
| | Offline Marketing | | Written by Martha Killian | | Tuesday, 16 November 2010 20:37 | In a marketing campaign, there are certain rules that have to be followed as marketing is a very tricky process in business. It can either make or break your business. The key to a successful marketing campaign is to fid ways to sell all your products and services without sounding as if you are forcing your customers to purchase your products. | | Last Updated on Wednesday, 17 November 2010 04:17 | | Read more... |
 | Offline Marketing | | Written by Martha Killian | | Sunday, 14 November 2010 21:04 | In marketing, bigger is not always better. And less doesn’t necessarily mean that it cannot be more than you hope it to be. What this just proves is that what you see is not what you always get. Take for example the limited budget that a small business has. Although it may be limited and small, but again, it doesn’t mean that you need to stop marketing just because you can’t afford to spend on promotional campaigns the way big businesses can. As a small business, what you need to do to have an effective marketing campaign is not to devote yourself on how to raise more money to spend on advertising. Instead, look for more ideas to help you work within the budget you have. This means then that you need to be more creative in terms of advertising strategies and put your money on efforts that provide you with the results you want to boost your business. | | Last Updated on Monday, 15 November 2010 04:50 | | Read more... |
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